The 2017 Global Sources VR/AR Industry Application Summit kicked off in Shanghai. The forum was jointly sponsored by Global Sources and its "Global Managers" of its management information media, focusing on the applications of Virtual Reality (VR) and Augmented Reality (AR) technology. While disclosing the layout of the industry and the direction of strategic development, it aims to promote the deep integration of technology and applications, and thus accumulate energy for the industry's new round of technological changes and development.
In recent years, with the improvement of hardware performance and the drastic reduction of costs, the entire virtual reality industry at home and abroad has been widely developed. This forum pays close attention to the application of VR/AR technology in vertical fields such as education and training, advertisement marketing, and invites a number of well-known industry experts and industry scholars from home and abroad to gather together to share their perspectives from their respective fields from a global perspective. For the unique insights of the VR/AR industry, at the same time, conduct cross-regional and cross-industry in-depth discussions and exchanges.
Mr. Craig Pepples, CEO of Global Sources, said: “The current virtual reality industry is ushering in a period of rapid development: the China Electronics and Information Industry Development Research Institute recently released data show that in 2020 China's VR device shipments will reach 820 Wantai, the market size of virtual reality is expected to exceed RMB 55 billion, and China is expected to become a global growth center in this area.With the breakthrough of hardware and software technologies, virtual reality products are accelerating into people’s lives, combining the virtual economy with the real economy. It will bring about revolutionary changes in people’s production methods and lifestyles.â€
This forum consists of three parts. The main forum was first held this morning. There will be two separate forums in the afternoon, including:
VR/AR+ Education Training Session
VR/AR+ Advertising Marketing
Edutainment: VR/AR Technology Helps Transform Traditional Education Industry
Goldman Sachs forecasts the population size and market size of VR/AR in the education sector: By 2020, the number of relevant users will increase to 7 million, and by 2025 it will reach 15 million; in 2020, the software revenue will be 300 million US dollars. In 2025, it increased to 700 million U.S. dollars. As one of the countries that places the highest importance on education in the world, the Chinese government’s strong support for education informatization and the innovation needs of the education system have jointly driven the rapid development of the VR/AR education vertical market. At the same time, with the development and maturity of VR/AR technology, the future VR/AR technology will be widely applied to the development of education, providing new opportunities for the development of scene-based learning, and ultimately helping the industry change.
VR/AR Marketing - The Next Breakthrough in Traditional Marketing
As VR/AR technology matures, it officially enters the traditional advertising marketing field. “Experience†will replace “advertisementâ€. This is a substantial change for traditional marketing, and a new marketing era will follow. According to the report of iResearch, the market size of VR marketing in 2016 is only RMB 30 million. In the next five years, the market's compound annual growth rate is expected to exceed 120%, and the market scale in 2021 will reach RMB 1.98 billion. VR/AR advertising marketing will become a leader in vertical applications. The forum gathered a leader in advertising marketing to analyze VR/AR advertising marketing new ways from multiple angles and in all directions, and provide the best solution for VR/AR advertising marketing applications.
Mr. Yu finally stated: “For over 40 years of development, Global Sources has always stayed close to the forefront of science and technology, committed to promoting the most advanced technology concepts and products, and continued to promote innovation and progress in the industry. We are very optimistic about the VR/AR industry. In recent years, a lot of efforts have been made to promote its development and technological innovation.In October of this year, '2017 Global Sources Autumn Electronics Fair' has just successfully concluded in Hong Kong, the scale of its VR/AR exhibition area has further expanded, and the third 'VR' The "/AR/MR Ecosystem Summit Forum" was also successfully held. We believe that it will be a day away from the VR/AR industry."
Global Sources
Global Sources is a leading industry multi-channel B2B media company dedicated to promoting foreign trade in Greater China. The group company was founded in 1971. Its core business is to build a trade docking platform through a series of media, including Global Sources websites, trade fairs, magazines and mobile phone applications, to promote trade between Asia and the rest of the world.
Global Sources helps more than one million international buyers conduct efficient purchasing in complex supply markets, helping suppliers win orders from more than 240 countries and regions.
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