In the past year, air-conditioning sales have been booming, with multiple indicators hitting record highs. However, by 2018, the air-conditioning market may be adjusted.
Strong production and sales last yearThe analysis report pointed out that the retail sales of domestic household air conditioners reached a peak last year. The retail sales scale was 193.1 billion yuan, a year-on-year increase of 26.4%, and the retail volume scale was 56.14 million units, a year-on-year increase of 23.1%. If the sales scale of the engineering machine market is included, last year Nearly 80 million household air-conditioning products have been installed on the wall.
This means that whether it is retail volume, installation volume or shipment volume, the household air-conditioning market has hit a record high last year, and the domestic household air-conditioning market has been booming in the past year.
The data of the securities analysis agency shows that the sales performance of household air conditioners and commercial air conditioners of the three white power giants Midea, Haier and Gree are very good. Among them, Midea and Haier's annual internal sales exceeded the growth rate of the overall internal sales of air conditioners, and the growth rate of Gree's external sales exceeded the growth of overall external sales.
Gree's annual sales volume was 45.99 million units, a year-on-year increase of 27.61%, of which 34.23 million units were sold domestically, a year-on-year increase of 32.47%, and 11.76 million units were sold abroad, a year-on-year increase of 15.29%; Midea's annual sales volume was 34.69 million units, a year-on-year increase of 44.78%, of which domestic sales were 1990. 10,000 units, an increase of 83.24% year-on-year, and 14.79 million units were sold abroad, an increase of 12.9% year-on-year; Haier's annual sales volume was 11.47 million units, an increase of 49.57% year-on-year, of which 8.79 million units were sold domestically, an increase of 54.54% year-on-year, and 2.68 million units were sold abroad, an increase of 35.34 year-on-year. %;
The upward price trend remains for one yearThe prices of raw materials represented by copper, aluminum, and steel have risen significantly in the past year, which has brought cost pressures to many home appliance companies, as well as air-conditioning products.
Last year, there were several waves of price increases in the household air-conditioning market. It is not just a direct price increase, but the upgrading of the product structure has also promoted an increase in average prices.
According to statistics, the average retail price of household air conditioners reached 3,825 yuan, a year-on-year increase of 8.4%. From on-hook to cabinet, from fixed speed to frequency conversion, from three-level energy efficiency to first-level energy efficiency, the sales prices of air-conditioning products have risen in different ranges.
Future volume and price may not fly togetherThe reporter noticed that with the upgrading of consumer demand, the intelligent, high-end, subdivision, and customization of air conditioners are unstoppable. Leading air-conditioning companies are also actively adjusting product structures and increasing the proportion of mid-to-high-end products. Gree, Midea, and Haier are three major companies. Giants insist on pushing high-end products and high pricing strategies.
Expert analysis shows that as high-end products increase and the prices of raw materials continue to rise, the unit price of air conditioners will continue to rise, or even trend.
Regarding the trend of air-conditioning sales in 2018, the person in charge of Midea air-conditioning expressed a cautiously optimistic attitude to a reporter from Nanfang Daily: "It's hard to say, you have to consider the weather."
It is not unreasonable to be cautious. Although the domestic air-conditioning market has shown a trend of high year-on-year growth for two consecutive years, according to statistics, by the end of December last year, the inventory of the air-conditioning market reached about 43 million units. The air-conditioning industry, which is carrying such a huge inventory, is still full of variables this year and beyond.
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