When strong consumer demand drives industry changes, it will inevitably lead to the rapid improvement of technology and the continuous decline of costs. Service robots have the attributes of consumer goods. In the final analysis, they are demand-driven, and the amount will be distributed from specific scenarios.
The needs of service robots lie in two points: whether they are rigid requirements and frequency of use, and the frequency of their strength determines the scene. The stronger the demand and the higher the frequency of the service robot scene, the easier it is to catalyze the increase in volume. At present, the most mature industrialization is the sweeping robot and the customer service robot, which are driven by high-frequency demand. The rapid development is the escort robot and the early education robot. It is the impetus of rigid demand, and other robots are at a relatively preliminary stage in the industrialization because the frequency and demand are not as good as the aforementioned robots.
Service robot demand scenarios can be divided into three categories according to the degree of marketization: original demand upgrade, existing demand satisfaction, and unknown demand exploration. The original demand upgrade is already existing in the market, including early education robots, sweeping robots, etc. Compared with learning machines, early education robots increase the content of human-computer interaction. Compared with vacuum cleaners, sweeping robots add autonomous path shielding algorithms. Because the cost of robot procurement is lower than the labor cost, service robots are used, including intelligent customer service, escort robots, etc.; the demand for unknown demand exploration at this stage is not strong, such as housekeeping robots.
Robot sweeping: Relying on mature application scenarios, take the lead in realizing industrializationThe core of the existing demand scenario is that service robots can find mapping products in reality, such as learning machines for early education robots, and vacuum cleaners for sweeping robots. This type of product is the easiest to increase volume and achieve industrialization among all product types because of the broad user base, clear needs, and low user education costs.
Sweeping robots use intelligent sweeping as the demand basis, replace human labor and free hands as the entry point, and are setting off a wave of explosive growth in demand on a global scale. Compared with manual sweeping and vacuum cleaner sweeping, the intelligence of the sweeping robot depends on the advancement of its artificial intelligence technology, which is reflected in three aspects: one is the coverage rate: the algorithm is efficient, the missing sweep is less, and the coverage rate is high; the second is autonomous cleaning Ability: There are few auxiliary cleaning buttons and no manual assistance is required; third is the ability to adapt to the environment and judgment: make flexible reflections according to the furniture environment.
Compared with traditional vacuum cleaners, sweeping robots can maximize their separation from manual control. And this depends on the construction of the wayfinding navigation system, the most important of which are positioning technology and path planning methods. In a variety of parameters, including the degree of cleanliness, intelligence, power, etc., the performance of the sweeping robot is better than that of the vacuum cleaner. In recent years, the price of sweeping robots has dropped to more than 1,000 yuan, and the narrowing price difference has also increased the demand for sweeping robots.
The core of the domestic sweeping robot industry chain lies in the midstream body manufacturer. From the perspective of the current industrial chain composition of my country's sweeping robots, the upstream components are mainly electromechanical equipment, batteries, motherboard chips and other parts and components. In the midstream body manufacturing, there are two types of enterprises. One is an independent brand with its own independent brand. The other is companies that do ODM and OEM for foreign brands. In the downstream circulation links, offline physical stores + online channels are mainly used, and online channels currently have a trend of surpassing offline channels. At present, the core of the industry chain is still in the hands of midstream ontology manufacturers, especially ontology manufacturers with independent brands, who enjoy stronger bargaining power.
At present, domestic robot vacuum companies can be roughly divided into three echelon groups. According to the data of Zhongyikang Times, the three echelons of domestic sweeping robot industry companies are: (1) Cobos has formed the first echelon by virtue of its first-mover advantage in the domestic market, in terms of product research and development capabilities, product systems and capacity innovation capabilities. Companies that are ahead of other echelons, their share is about 50%; (2) The second echelon is mainly the international giant Irobot and the Xiaomi robot sweeping robot (Robotech), which has gradually emerged in recent years. Its combined domestic market rate is about 20%. %-25%; (3) The third echelon includes some domestic brands and some original traditional home appliance companies, such as Prosonic, Format, Philips Haier, Midea, etc. Traditional home appliance companies have entered the transformation direction relatively late, but they have channel advantages, and the follow-up development space cannot be ignored.
The market penetration space is vast. At present, the performance of the online market can basically represent the distribution of the overall market. According to Taobao index data, Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, and Guangdong are the regions with the largest sales volume of sweeping robots. German GFK statistics show that the penetration rate of housework robots in coastal areas of China is 4%-5%, and that in inland areas is only about 0.4%. Compared with the current penetration rate of household vacuum cleaners of 30%-40%, there is broad room for growth in the future. Even in coastal areas, there is a 10 pct gap in the penetration rate of sweeping robots compared with the United States.
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