Intelligent networked vehicles have become one of the most important technological trends in the automotive industry, in order to better promote the integration of automotive safety and intelligent network sensing technology, and promote automotive electronics innovation applications. Daniel Wang, regional marketing manager for ADI Automotive Electronics, attended the forum and gave a presentation on the theme of "Making cars safer, greener and smarter."
Wang Zhizhong Regional Marketing Manager, ADI Automotive Electronics Division
He obtained a master's degree in communication and information processing. He joined ADI in 2011. He has worked as a vehicle DSP application engineer and automotive system application engineer. He has been engaged in market development and customer support for automotive semiconductors.
Here we have compiled the most important content of Daniel's speech to share with you, remember to like the hard work of Xiaobian~ Enter the theme⬇
Although we can still continue to see innovations in the traditional automotive field, such as structure and materials, more and more innovations are directly driven by the automotive electronics industry. Wang Zhizhong said that several major trends in the automotive industry include the following:
1. More advanced interconnectivity. The new industry model requires smarter, more connected vehicles, and consumers are increasingly demanding audio systems, video systems, human-computer interaction systems, and telecommunications systems in the cockpit.
2. The standards for energy conservation and emission reduction are becoming more and more strict. The development trend from traditional fuel vehicles to hydrogen-powered vehicles to new energy-powered battery vehicles is also becoming more and more obvious.
3. Relevant regulations and departments have higher and higher requirements for vehicle safety. More and more external sensors, including millimeter wave radar, laser radar, vehicle stability system, and vehicle communication, will be applied to automotive-related applications.
4, automatic driving. Autopilot involves all aspects of cockpit electronics, chassis control, and external sensors. There are still many known and unknown challenges, but we are getting closer and closer to this goal.
According to the above-mentioned major trends in the automotive industry, ADI has also made the corresponding application and expansion of the chip's application range -
* The security field has expanded from the original passive protection to predictive and proactive protection;
* In the powertrain field, the application of traditional fuel vehicles will gradually expand to new energy vehicle related applications;
* The cockpit electronics field will gradually expand into cockpit smart applications, such as voice and gesture recognition, with a focus on audio-visual entertainment systems.
Security field
ADI's applications in the field of automotive safety mainly include forecasting, active and passive protection. ADI has 15 years of experience in the ADAS field, from the earliest rearview, night vision systems to visual ADAS processors to the complete 24GHz millimeter wave radar signal chain. Thanks to the complete MEMs product line, ADI can apply excellent gyroscopes and low-g accelerometers to active protection products such as body stabilization systems, as well as gyroscopes and high-g accelerometers for airbags and Other related products. in.
Powertrain field
ADI's products in the powertrain field mainly include two applications -
Battery management, including traditional lead-acid batteries and new energy batteries, ADI's current-sensing chips occupy an absolute share of this application, and ADI's complete isolation product line, including data isolation, integrated power isolation, CAN interface isolation, IGBT Products such as /MOSFET drive isolation have been widely acclaimed and welcomed by customers.
Sensor products, including position sensing such as pressure, current, speed/angle, and level sensors.
In addition, ADI collaborates with leading international reluctance suppliers to combine its own analog signal conditioning and interface analog device technologies with magnetoresistive products to deliver an industry-leading, cost-effective AMR solution for speed and angle detection. Can be widely used in low power motor products.
Cockpit electronics
ADI offers a wide range of cockpit electronics certified for automotive applications. A wide range of video decoders/code converters/coprocessors for superior signal performance and performance. The audio codec converter offers a wide range of channel options with high SNR/THD. Low-power LVDS/HDMI/MHL/APIX2 interface conversion products are widely used in cockpit multimedia connectivity products.
ADI's versatile signal conditioning and photometric sensors integrate AFE, ADC, LED drivers and timing cores for a wide range of optical measurement applications such as close-up detection and gesture recognition in the cockpit. Fixed-point audio DSP 'SigmaDSP', floating-point audio DSP 'SHARC' and multi-core floating-point audio SoC 'Griffin', are widely used for high performance / high efficiency audio post processing and routing / mixing in host and standalone audio amplifiers Audio processor. The highly integrated Blackfin DSP family is ideal for multimedia connectivity, network connectivity and software audio processing applications. The award-winning graphical user interface tool SigmaStudio makes DSP programming as easy as drawing a flowchart.
Audio bus provided by ADI - AutomoTIve Audio Bus (A2B), mainly used for connection between modules such as host, amplifier, ANC BOX, TBOX, microphone/microphone array, etc. It can transmit audio and control signals simultaneously with a pair of twisted pairs. Providing power supply, greatly reducing the cost of wire rod, reducing the weight of the vehicle body, and facilitating the platform development of the audio system, has been mass-produced at many domestic and foreign car manufacturers.
How do integrated circuit companies, ICT companies, and traditional automotive electronics companies seize opportunities in the process of car intelligence?
In the interactive session of the final forum, Wang Zhizhong elaborated his own point of view on this issue:
The process of automobile intelligentization is inevitably accompanied by the process of electronic electronics. At present, more and more innovations in the automotive field are driven by automotive electronics-related businesses, and the proportion of automotive electronics-related products in automobiles will become higher and higher in the future. The cake of the automotive electronics business will get bigger and bigger. Under the overall growth trend of the automotive electronics business, relevant domestic and foreign semiconductor manufacturers and automotive electronic component manufacturers are facing new opportunities. Cooperation between different vendors, cooperation between suppliers and customers will become closer and closer. Strive to achieve common growth.
As a semiconductor manufacturer with more than 50 years of history, ADI is also adapting to the development trend of the external environment, and has launched many competitive chip products for making cars more safe, environmentally friendly and intelligent. At the same time, we cooperate with friends and third parties to provide a complete reference design based on the chip to help customers bring products to market faster. ADI has always attached great importance to the Chinese automotive electronics market. We have perfect technical and business colleagues to serve our customers. We hope to use high-performance, high-quality products, flexible cooperation models and perfect services under the trend of intelligent vehicles. Seize the opportunity to grow and develop together with customers.
Motorola Repeater,Motorola Radio Repeater,Motorola Dmr Repeater,Motorola Uhf Repeater
Guangzhou Etmy Technology Co., Ltd. , https://www.digitaltalkie.com