As an influential LED lighting production base in China and around the world, Shenzhen has a large number of LED companies with more than 1,700 LEDs. The overall LED output value exceeds 80 billion yuan, accounting for half of Guangdong Province.
Compared with Zhongshan, Foshan and Jiangmen, which have already passed through the high-level seminar of Guangdong LED lighting supply chain, although Shenzhen has obvious advantages in terms of number of enterprises, industry scale and output value, LED lighting enterprises are weak due to the weak foundation of traditional lighting. Despite its innate technical advantages, Shenzhen LED companies still lack sufficient time to settle in terms of capital, channel and lighting needs.
At the same time, Shenzhen LED enterprises are generally dominated by private enterprises and small and medium-sized enterprises, and most of them are characterized by low capital and small scale. Although private enterprises are relatively more active, they lack the competitiveness and resistance necessary to deal with the industry's reshuffle. This has also led to the collapse of the LED industry in Shenzhen, including many multi-million-dollar enterprises such as Duo Duoli and Vision Guang.戟 戟 sand.
In terms of the composition of the industrial chain, Shenzhen has no advantage in upstream epitaxial chips, and there is a fault in the industrial chain. Midstream packaging is the strength of Shenzhen, with a thousand companies, accounting for nearly 50% of the national LED packaging companies.
However, in the context of the industry's increasingly competitive and diversified industries, many packaging companies have chosen to extend their business reach downstream. In the past two years, Shenzhen LED downstream application field has shown a thriving scene. However, this scene is still mainly limited to commercial lighting and government projects. The civilian lighting market has a loud thunder, a small raindrop, and limited market growth.
“Shenzhen LED lighting industry has always lacked a strong brand.†Tan Jian, general manager of Laiwei Optoelectronics, said that due to lack of brand influence, coupled with product prices, the overall cost performance is not high, Shenzhen LED lighting products can only be concentrated in the export market, engineering And the commercial market, it is difficult to sink to the terminal batch zero channel.
Gaogong LED "Lighting Channel" reporter learned in the terminal market visit that most of the LED lighting products in the Shenzhen terminal batch-market are from Zhongshan and Foshan, which have relatively competitive prices. Shenzhen's local products are less.
This year, as an industry-recognized LED lighting market, many companies are actively deploying their own lighting channels. However, in terms of layout channels, companies either need mature brands or high cost performance. "To seize the terminal market, if the brand is not enough cattle, then the price is the best, otherwise it is dead." Tan Jian concluded.
"Current LED technology has been relatively mature, and cost-effectiveness has become a weapon for enterprises to seize the market." Li Zhaohua, deputy general manager of Mingwei Electronics, said that for LED lighting companies, the key to improving cost performance is not only to improve production processes, but also to select cost-effective accessories. , including lamp beads, power supplies, housings, etc.
As the authoritative media and supply chain integration expert in the LED lighting industry, Gaogong LED officially launched the “Guangdong LED Lighting Supply Chain High-Level Seminar†series at the beginning of May 2013. At present, the activity has passed through the three LED industry towns of Zhongshan, Foshan and Jiangmen, attracting the leaders of more than 1,000 local enterprises to participate.
Through this tour of Guangdong, Gaogong LED hopes to further optimize the procurement channels of lighting enterprises through the integration of quality and cost-effective lighting sources and key components and accessories manufacturers in mainland China and overseas. Help LED lighting companies to screen and introduce high-quality, cost-effective upstream components and lighting accessories resources to enhance the added value of LED lighting companies.
On August 2, 2013 at 13:00, the "Guangdong LED Lighting Supply Chain High-Level Tour Seminar - Shenzhen Station" hosted by Gaogong LED will be located in the multi-function hall on the third floor of Shenzhen Changfeng Garden Hotel (Stone, Langan, Baoan District, Shenzhen) The community Wanda Industrial Park was held. At that time, many local heavyweight enterprises in Shenzhen will discuss with you how the LED lighting industry chain related companies will integrate into the LED lighting quality supply chain system in Guangdong and even the whole country, and truly take advantage of the local industrial chain in Shenzhen.
Compared with Zhongshan, Foshan and Jiangmen, which have already passed through the high-level seminar of Guangdong LED lighting supply chain, although Shenzhen has obvious advantages in terms of number of enterprises, industry scale and output value, LED lighting enterprises are weak due to the weak foundation of traditional lighting. Despite its innate technical advantages, Shenzhen LED companies still lack sufficient time to settle in terms of capital, channel and lighting needs.
At the same time, Shenzhen LED enterprises are generally dominated by private enterprises and small and medium-sized enterprises, and most of them are characterized by low capital and small scale. Although private enterprises are relatively more active, they lack the competitiveness and resistance necessary to deal with the industry's reshuffle. This has also led to the collapse of the LED industry in Shenzhen, including many multi-million-dollar enterprises such as Duo Duoli and Vision Guang.戟 戟 sand.
In terms of the composition of the industrial chain, Shenzhen has no advantage in upstream epitaxial chips, and there is a fault in the industrial chain. Midstream packaging is the strength of Shenzhen, with a thousand companies, accounting for nearly 50% of the national LED packaging companies.
However, in the context of the industry's increasingly competitive and diversified industries, many packaging companies have chosen to extend their business reach downstream. In the past two years, Shenzhen LED downstream application field has shown a thriving scene. However, this scene is still mainly limited to commercial lighting and government projects. The civilian lighting market has a loud thunder, a small raindrop, and limited market growth.
“Shenzhen LED lighting industry has always lacked a strong brand.†Tan Jian, general manager of Laiwei Optoelectronics, said that due to lack of brand influence, coupled with product prices, the overall cost performance is not high, Shenzhen LED lighting products can only be concentrated in the export market, engineering And the commercial market, it is difficult to sink to the terminal batch zero channel.
Gaogong LED "Lighting Channel" reporter learned in the terminal market visit that most of the LED lighting products in the Shenzhen terminal batch-market are from Zhongshan and Foshan, which have relatively competitive prices. Shenzhen's local products are less.
This year, as an industry-recognized LED lighting market, many companies are actively deploying their own lighting channels. However, in terms of layout channels, companies either need mature brands or high cost performance. "To seize the terminal market, if the brand is not enough cattle, then the price is the best, otherwise it is dead." Tan Jian concluded.
"Current LED technology has been relatively mature, and cost-effectiveness has become a weapon for enterprises to seize the market." Li Zhaohua, deputy general manager of Mingwei Electronics, said that for LED lighting companies, the key to improving cost performance is not only to improve production processes, but also to select cost-effective accessories. , including lamp beads, power supplies, housings, etc.
As the authoritative media and supply chain integration expert in the LED lighting industry, Gaogong LED officially launched the “Guangdong LED Lighting Supply Chain High-Level Seminar†series at the beginning of May 2013. At present, the activity has passed through the three LED industry towns of Zhongshan, Foshan and Jiangmen, attracting the leaders of more than 1,000 local enterprises to participate.
Through this tour of Guangdong, Gaogong LED hopes to further optimize the procurement channels of lighting enterprises through the integration of quality and cost-effective lighting sources and key components and accessories manufacturers in mainland China and overseas. Help LED lighting companies to screen and introduce high-quality, cost-effective upstream components and lighting accessories resources to enhance the added value of LED lighting companies.
On August 2, 2013 at 13:00, the "Guangdong LED Lighting Supply Chain High-Level Tour Seminar - Shenzhen Station" hosted by Gaogong LED will be located in the multi-function hall on the third floor of Shenzhen Changfeng Garden Hotel (Stone, Langan, Baoan District, Shenzhen) The community Wanda Industrial Park was held. At that time, many local heavyweight enterprises in Shenzhen will discuss with you how the LED lighting industry chain related companies will integrate into the LED lighting quality supply chain system in Guangdong and even the whole country, and truly take advantage of the local industrial chain in Shenzhen.
2013 Guangdong LED lighting supply chain good product tour seminar cum high-tech golden ball award annual LED good product recruitment activities
Organizer: Gaogong LED
Meeting time: August 2, 2013 (Friday) 13:30-18:00
Venue: Multi-function Hall, 3F , Shenzhen Changfeng Garden Hotel
Conference format: theme report + round table (supply chain dialogue) + product on-site display
| Schedule | Subject report | Speakers |
| 13:00 - 13:30 | Guest sign | |
| Moderator: Zheng Liyao, General Manager of Gaogong LED | ||
| 13:30-13:40 | Welcome speech | Organizer |
| 13:40-14:20 | LED situation analysis and second half of the trend in the first half of the year Supply chain optimization and risk management under industry reshuffle | Dr. Zhang Xiaofei, Chairman of Gaogong LED |
| 14:20- 14:45 | How to choose a good lamp to make a lamp | Philips Lumileds Asia Regional Marketing Director Zhou Xuejun |
| 14:45- 15:10 | Using COB package devices is a big trend | General Manager of Jingtai Optoelectronics, Gong Wen |
| 15:10 - 15:35 | How to optimize the power supply configuration | Minghao Electronics Deputy General Manager Li Zhaohua |
| 15:35 - 15:45 | Tea break | |
| 15:45 -16:10 | Specification for aluminum-based circuit boards in LED lighting applications | Confucian Electronics General Manager Jian Yucang |
| 16:10 - 16:35 | LED lighting intelligent thinking | Dr. Yang Zhichao, General Manager of Maoshuo Power LED Indoor Drive Division |
| 16:35 - 17:00 | LED lighting product export strategy and new requirements for national certification | Nie Pengxiang, President of Incentive Testing |
| 17:00 - 18:00 | LED lighting supply chain dialogue • How to efficiently integrate upstream and downstream supply chains for LED lighting • LED lighting source and lighting quality and cost control | Moderator: Dr. Zhang Xiaofei, CEO of Gaogong LED Zhou Xuejun Gong Wen Li Zhaohua Yang Zhichao Jian Yucang Nie Pengxiang |
| 18:00 | End of the meeting | |
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