Storage Market in 2018: Deja vu
The storage industry in 2018 is more like an extension of 2017: a huge change. A number of trends—such as increased cloud adoption rates, shifting from disk to flash, and everything to software—will shape storage and data center infrastructure.
Although these trends are familiar to everyone, 2018 is not boring. Manufacturers, large and small, and their channel partners must make decisions that may affect their survival. The continued shift in legacy storage, the lack of awareness of the huge impact of GDPR in the United States, means that 2018 will be an exciting year.
Let's take a look at the top 10 trends facing the storage industry in 2018.
The debate about public and private clouds will gradually sink.
Why, why are people still debating the benefits of public and private clouds? Enterprises need the security of private clouds and the flexibility of public clouds. Combine the two into a hybrid cloud where data can be moved to where it is most useful, which is the future direction of the business.
Storage vendors can benefit from helping companies build private clouds and simplify data migration between their products and the public cloud. In this regard, they are slow to move because there is a potential risk that too much data is moved to the public cloud and their business model is affected. However, if they can't do the migration and let other manufacturers preemptively, then the situation is even more severe. In 2018, it is expected that they will fully embrace the hybrid storage cloud.
M&A activity will be more active
In 2018 we will see more mergers and revenues in the storage industry, but it won't be like the 2018 HPE acquisition of magnitudes like SimpliVity and Nimble Storage. Large revenue targets will decrease, and even the number of companies that successfully annex a storage vendor will decrease, although Western Digital did successfully acquire Tegile, a flash storage vendor, in 2017.
On the contrary, we will see some smaller mergers and acquisitions, because large storage vendors are either looking for new technology points or trying to make up for the shortage of technical talent, both of which lack potential targets. It seems that at least a lot of startups have received funding because existing companies have either been acquired or have closed down.
Dell EMC finds its own development model
In 2016, Dell and EMC made a historic merger, and the subsequent integration went smoothly. The subsequent impact is that storage sales have decreased for several consecutive quarters as the two companies have merged multiple product lines that are somewhat overlapping, and the channels and sales departments are completely different.
But IDC's data seems to show a different situation, and Dell EMC's storage revenue rose slightly in the third quarter of 2017. Dell EMC has integrated its sales and channel plans to rationalize its product line and hopes to achieve a recovery in 2018. Given the resistance facing the storage industry, as companies increasingly adopt cloud and software definitions, Dell EMC may not dominate market share as it did before. However, Dell EMC will let everyone see who is the king of storage.
NetApp continues to grow strongly
NetApp, a leader in the storage industry, is the fastest growing mainstream storage vendor in 2017 and is now catching up with industry leader Dell EMC, thanks to NetApp's transition from traditional storage to the industry's most cloud-friendly storage. Manufacturer.
NetApp will continue its strong growth momentum in 2018, but will not grab the top spot from Dell EMC. But there are some things to be aware of. First, although NetApp has ensured that its local storage products can easily migrate between clouds, other vendors are moving in this direction. NetApp's all-flash storage achieved the highest growth in 2017, but almost all vendors entered the market in 2018. Like all storage hardware vendors, NetApp will face the challenges and pressures from software-defined storage.
SSD is ready to launch a final attack on data center storage
In 2017, as a key component of SSDs, there was a large shortage of flash memory, a large part of which was due to manufacturers shifting to new flash memory technologies such as NVMe, which in turn limited the supply of SSDs, but prices rose.
This shortage will soon become history. IDC said in December last year that it expects a compound annual growth rate of 15.1% for SSD shipments between 2016 and 2021, and $33.6 billion for revenue by 2021.
The price of flash storage per GB may not be as low as that of disk storage, but the shortage is coming to an end and the price of SSDs will return to the traditional downward price curve, meaning that enterprises will use all-flash storage as higher than secondary storage. Or archive new storage items for storage.
Software-defined storage will be the focus of attention
NetApp's co-founder and executive vice president Dave Hitz broke the self-contained taboo of large storage vendors in October last year, saying they could abandon hardware and software-definition. Hitz said that becoming a software company without hardware would make NetApp more successful.
In 2018, the storage industry will have a campaign to embrace software-defined storage. All storage vendors—whether large or small—are moving toward software definitions, and whether they are willing to admit them, they are ready to put down their hardware business. Customers no longer like specific hardware. So in 2018 we can pay attention to how the industry is heavily defined by software.
Hyper-converged infrastructure will continue to grow, but I don’t know how long it will last
IDC expects global super-converged infrastructure revenue to grow 68% year-on-year in the third quarter of 2017, surpassing the $1 billion mark, with the top four vendors achieving high double-digit and three-digit growth, with large storage vendors and startups Entering this market. Looking forward to 2018, this will be another important year for companies as more and more enterprise users realize the convenience and flexibility of hyper-converged infrastructure compared to self-built infrastructure, despite the hyper-converged infrastructure More expensive than traditional IT infrastructure.
But this may also be a temporary situation. Enterprises will increasingly adopt the cloud because of flexible computing and storage requirements. If the hyper-converged infrastructure does not provide most of the value, then don't expect it to achieve significant growth in 2018.
Internet of Things: talk less and do more
Storage vendors will soon join the IoT camp, claiming that their products can store IoT data. But the Internet of Things is more than just saving data. It's at the edge of the network, not at the core, and must be preserved and manipulated at the edge.
Storage vendors in 2018 will seriously consider their value in the IoT business, not just providing a short-lived platform for data. We saw Hitachi's integration of its storage, IoT and big data businesses into a single department in 2017, now Hitachi Ventara, creating the first company to bring all three of these functions together in one entity. .
GDPR is coming soon
Perhaps at some point in the end of May this year, US companies will find that the General Data Protection Regulations (GDPR) have arrived, but for many of them, it is a bit late to recognize this.
GDPR is the EU's regulation on how to preserve and protect personal information. It stipulates that if a company fails to provide specific protection, it will face a 2% or 4% penalty on global income. Although this is an EU regulation, US companies will also be affected. A US company that maintains personal data of EU citizens or has such data on its platform will be responsible for protecting the data and accepting any penalties. So in the first half of 2018, storage and security technology providers will conduct extensive education and training around GDPR for US companies and channel partners with operations in the European Union.
Calculation will be moved to storage
Back in the days when data was stored locally and on the server, life was simple and beautiful. But today, data is stored where it's needed: locally, in the cloud, or on devices at the edge of the network. Decentralized data locations, coupled with the difficulty of migrating data to the desired location with sufficient bandwidth, make computing power closer to data more and more important.
Thanks to the new, more powerful and energy-efficient CPU, we can now do calculations in the cloud, on edge devices, and even on the storage array itself. Considering that computing resources are accessed and migrated faster than data, we expect to see portable computing resources with data in 2018.
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