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According to reliable sources, China is ranked as the world's largest VR market! This time China's VR has once again won the first place in the world. Interested young partners will come and see that China will become the world's largest VR market in 2021. Scale up to more than 700 billion.
In 2016, the scale of China's VR market was 3.46 billion yuan. Although the current scale is still at a relatively small level, the market growth rate is very fast. It is expected that China's VR market will exceed 10 billion yuan in 2018. In the next five years, the compound annual growth rate of the VR market will exceed 80%. It is estimated that by 2021, China will become the largest VR market in the world, and the overall scale of the industry will reach 79.02 billion yuan.
In 2016, the largest market segment in China's VR market was VR headsets, which accounted for 59.2% of the overall share of the company with a scale of RMB 2.05 billion. Currently, the smallest VR content market (including consumer-grade content, enterprise-level content, and VR marketing) will grow rapidly in the next five years. It is expected that the market size in 2021 will be 38.64 billion yuan, and the compound annual growth rate will be 163.4%. This also means that the VR content market will reach nearly 50% of the overall market size and become the largest market segment in the VR market. The VR Experience Museum that began its rise in 2015 is expected to reach a market size of 5.25 billion yuan in 2021, ranking behind the head-mounted device market.
Summary
China will grow into the world's major virtual reality (VR) market. It is expected that the scale of China's VR market will reach 79.02 billion yuan by 2021.
It is estimated that in 2021, the market size of VR headsets will be 29.75 billion yuan, and the scale of the VR content market (including direct consumer spending, advertising marketing, and enterprise-level applications) will be 38.64 billion yuan.
It is expected that in 2021, the enterprise-class content market will grow to 8.77 billion yuan, accounting for 11% of the overall market.
2019 will be a turning point in the consumer-grade content market, and the major content producers in the industry will begin to make profits. It is estimated that in 2021, the consumer-grade content market will reach 27.89 billion yuan.
The VR Experience Pavilion, which began in 2015, is a core part of the current VR market in China. In 2021, the market size of the VR Experience Hall will reach 5.25 billion yuan, accounting for 7% of the overall market.
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