Electronic enthusiasts eight o'clock: In the field of electric vehicles and autonomous driving, Apple is behind, many analysts and the media believe that Apple should be heavily invested in the acquisition of an electric car or autonomous driving technology company, the most ideal goal is Tesla, but The relationship between Tesla and Apple does not seem to be "harmonious."
Recently, a California electric car startup company preparing to challenge Tesla, the founder and electric car were invited to Apple's headquarters, whether Apple is ready to acquire or cooperate, is not known.
According to the US technology news website BGR, the electric car company invited by Apple is called Fisker. The founder is Henrik Fisker, a veteran of the automotive industry who has worked in the electric vehicle field for many years.
Fisker founded the company earlier to produce a hybrid car, which was later acquired by a Chinese company. Last year, he founded Fisker in California and is preparing to challenge Tesla in the field of electric vehicles.
The company has launched an electric car called "MoTIon", which is said to have reached 650 kilometers on a single charge. The car's exterior design is very refined.
The eye-catching technology media found that the above-mentioned electric vehicles appeared in the Apple headquarters campus recently. According to sources quoted by the US media, Fisker’s visit to Apple’s Cupertino headquarters with electric vehicles is not a “visitâ€. The two sides have very “real reasonsâ€.
It is said that Apple's car-related team is interested in this electric car and wants to know its distinctive design, so invite executives to bring electric cars.
Fiske himself, who later confirmed on Twitter, took the MoTIon electric car and met some important people in the Silicon Valley.
According to reports, in addition to the extremely high cruising range, this electric car also uses some exclusive technology, such as fast charging technology can support charging in nine minutes.
Apple has confirmed that it is developing autopilot technology. However, according to several media reports, including Cook himself, Apple executives have not formulated a final strategy in the auto business: whether to produce autos in the future, or only develop Automated driving technology, licensed to car manufacturers.
Apple's automatic driving technology research and development has just started. It is reported that Apple executives hope to give relevant business a period of time and determine the final strategy based on the progress of research and development.
Last year, Apple's electric car and autonomous driving research and development suffered setbacks. Due to the slow progress, Ivey, one of the project leaders, ordered that the car business suspend the recruitment of new personnel. Later, Apple replaced the person in charge, and the research and development project was gradually on the right track.
Previously, the self-driving car that Apple tested on the road was photographed by the outside world. The display technology was very rough, and the gap between Waymo, Uber and Tesla was very obvious.
In the middle of this month, JPMorgan Chase & Co. pointed out in the research report that Apple's research and development of autonomous driving technology has a huge weakness. That is, the accumulated driving data is seriously insufficient. The automatic driving technology is based on artificial intelligence and machine learning. With a huge amount of data, JPMorgan believes that Apple's best way is to cooperate with Tesla. If you rely on your own data, you need to invest 16 billion US dollars in the next four years.
In the emerging field, Apple often catches up with leading competitors through a large number of mergers and acquisitions. For example, Apple has already made frequent acquisitions in artificial intelligence and augmented reality. In the future, it may continue to implement mergers and acquisitions in the field of electric vehicles and autonomous driving.
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