Web advertising is annoying and has a great impact on the user experience. This situation also overruns the user's favorability of the web advertising. Recently, Vidy, a video embedding layer that uses blockchain and artificial intelligence, has established the world's first invisible embedding layer. It is supported by Ethereum and can support seamless connection and use of any website in the world.
By embedding small videos in the text of the website, users can watch any online video by long pressing the text link without leaving the page. According to co-founder Matthew Lim, after Vidy embeds the video of the advertisement or extended information into the text of the page through the SDK, it will only play and interact when the reader presses for a long time. For example, if you want to watch a video advertisement of Coca-Cola, you only need to press and hold the text link part, and a 15s video about Coca-Cola will appear.
Talking about the original intention of Vidy, when he was studying at Harvard, Patrick, the founder of Vidy, took 30 minutes to find the 15-second short video from the video. It made him think why there is no technology that can quickly and accurately search the audience. Part of the video screen required. Since then, Patrick led Vidy to develop the core technology of video processing based on natural language transcription, tagging and indexing. Vidy extends its NLP application to video advertising, and matches the parsed and transcribed advertiser video through a deep natural language understanding model driven by artificial intelligence.
According to Matthew Lim, in the advertising industry, the entire market has the pain points of opacity, fraud, high demand for advertising space, and insufficient positions. If the advertisement cannot match the corresponding website, it will be difficult to realize its conversion value. After seeing these pain points, Matthew Lim found that Vidy can solve these pain points perfectly through blockchain technology.
Vidy builds a distributed system through blockchain technology, and records the time each user watches the advertisement through its embedded tracking technology. Advertisers reward publishers, advertisement distributors and users in the form of Vidy coins according to the viewing time of advertisements. The user can either exit the playback at any time, or pull down to jump further or complete the purchase and payment of the product in the future, without having to open a third-party page.
The use of blockchain technology can ensure the authenticity of the data. Every time a user presses a text link, his behavior of viewing the text link and buying and paying will be recorded, ensuring the authenticity and transparency of the data. In addition, in order to ensure the security of user information, it will be done through smart contracts.
After Vidy obtains the user's data, through big data analysis, the brand can accurately place advertisements, clearly see the contribution of each participant on the chain, understand the use of funds, and prevent data fraud. Wasted budget. In this way, Vidy ensures that the advertising access information is true and cannot be tampered with, and avoids the waste of funds caused by the extensive placement of traditional advertisements and robots for advertisers.
According to Matthew Lim, Vidy also has a great impact on the news industry. News-related information can be displayed through videos. It can perfectly solve the problem of insufficient advertising space. At the same time, it also gives users the right to choose advertising to increase users’ Good impression, to enhance user stickiness. In addition, it also provides a new revenue model for news companies. Matthew Lim said that 85% of advertising spending goes to news companies that provide locations, 8% goes to script miners and users who watch ads, and 7% goes to Vidy. It is reported that Vidy has officially cooperated with more than ten news platforms in Asia, including the top ten news websites in Indonesia. The product is scheduled to go online in September and October this year.
Before the introduction of blockchain technology, Vidy had caused a sensation in the publishing and advertising industry, and established cooperative relationships with first-line stars such as Jay Chou, Lin Junjie, Stefanie Sun, and Zhang Huimei, as well as well-known companies such as Baidu. Vidy's transcription technology has been applied to more than 10,000 music videos and more than 5,000 movies, TV shows, etc.
In terms of the team, Patrick Colangelo, the founder and CEO of Vidy, graduated from Harvard University. He was the chairman of Harvard Entrepreneurship Forum, the chairman of Harvard Private Equity Group, and the current founder and chairman of Black Diamond Capital (securities hedge funds). He invented the Vidy embedded layer. And has this patent. He also attracted many former entrepreneurs to join Vidy to form a top 15-person engineer team, many of whom have just sold their own company. The company has tens of millions of users and has millions of dollars in patents. Matthew Lim, graduated from the National University of Singapore, was an investment executive at Credit Suisse Bank. He has extensive experience in IPOs, mergers and acquisitions, and bond issuance. He has successfully facilitated cooperation and transactions between Vidy and entertainment superstars and leading companies.
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