According to a recent report by Accenture, the world's largest management consulting firm, the world's largest management consulting firm, in the past year, the number of people who watched TV shows on TVs has dropped from 52% to 23%, a drop of 55%. %. According to a recent report by Accenture, in the past year, the number of people who watched TV shows on TV sets dropped from 52% to 23%, a drop of 55%.
According to Accenture's 2017 Digital Consumer Survey, laptops and desktops have surpassed televisions and become the preferred device for watching TV shows. In just one year, this change is amazing.
Accenture surveyed 26,000 consumers in 26 countries around the world. Its findings have found that consumers are increasingly inclined to watch TV on laptops, desktops and smartphones. Forty-two percent of respondents said they would rather watch TV on their laptops or desktops; in last year's survey, the figure was only 32%. 13% of respondents said they prefer to watch TV on their smartphones; in last year's survey, the figure was 10%.
In the past year, the number of people watching programs on TV sets has decreased. This is actually the overall development trend in the past four years. In 2014, Accenture's survey showed that 65% of consumers prefer to watch TV on TV.
According to the latest survey report, only 19% of consumers now like to watch sports games on TV sets; in the previous year's report, this figure was 38%.
"The undisputed dominance of television as an entertainment device has come to an end," Gavin Mann, global general manager of Accenture's broadcast television business, said in a statement, "although there are still many people on TV. Watching TV shows, but our research found that consumers are increasingly looking to watch TV on digital devices—especially laptops, desktops, and smartphones.â€
The development trend in India is more obvious. In India, the proportion of people watching TV on TV sets has plummeted from 47% to 10%, a drop of 78%. In the United States, this percentage has dropped sharply from 59% to 25%, a drop of 57%. In the UK, this percentage fell from 56% to 25%, a drop of 55%.
“The driving factor behind the rapid shift in consumer preferences is the increasing quality and content of programs that can be viewed on laptops, desktops and smartphones,†said Mann. “The promotion of communications and media companies, It also encourages consumers to watch HD content on multiple devices."
While consumers increasingly prefer to watch TV on laptops and desktops, smartphones are becoming a favorite device for watching short videos. In the latest survey, 41% of consumers said they would prefer to watch short videos on their mobile phones; last year, this figure was only 28%.
At the same time, in the past year, the number of consumers who expressed a preference for watching short videos on laptops and desktops declined slightly, from 47% to 44%. The number of consumers who expressed a preference for watching short videos on TV sets dropped even more, from 16% to 5%.
The report recommends that media companies provide more targeted video content on multiple screens. It also said that media companies should use consumer data and predictive analytics tools to predict consumer preferences and provide what they want. It claims that media companies should pay more attention to their target audiences to figure out what their viewers want to see.
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