8K TV "virtual fire" behind: LCD manufacturers can not find a better way to help themselves

Behind this round of 8K TV fever, some manufacturers were dragged by the quagmire of losses, eager to find new concepts and gimmicks to stimulate the market and consumers; and some manufacturers are also coerced by their peers and had to show related technologies in an emergency. Products and capabilities. In the end, this round of 8K TV fever is "virtual fire."

When 4K sources and transmissions have not yet been resolved, the 8K era is driven by the strong push of some TV manufacturers. From the perspective of display technology alone, 8K resolution is naturally better than 4K. However, its commercial value and practical value are a big question mark in the market commercial competition in the next 3-5 years.

However, for many color TV manufacturers who have fallen into the market and lost profits, they have become a well-known “life-saving straw”. On the one hand, OLEDs, quantum dots, and laser displays have not yet become the absolute mainstream, and LCD TVs are still in the spotlight. Naturally from 4K to 8K to become the self-help road for LCD TV leaders, otherwise it is easy to be beaten by competitors, so that the market's businesses and consumers, there is no excitement;

On the other hand, the main camp of LCD industry chain represented by Foxconn Sharp and Samsung must find new breakthroughs in order to prolong the vitality of LCD TV market. However, the space for innovation and upgrade of LCD TV technology has been extremely compressed. Only clear this road can go.

At present, the leader of 8K TV is Foxconn Group, which owns the world's largest LCD panel industry chain, and its controlling Japanese Sharp TV. Driven by Sharp, during the CES2018 show, Samsung, Sony, Hisense, Skyworth, TCL and other Chinese and foreign color TV companies all exhibited 8K TVs. However, there is no answer for the specific time to market for this product.

In fact, 8K TV is currently a new gimmick and concept for consumers. There is no resource that allows consumers to enjoy the ultra-high definition and ultra-clear experience brought by 8K TV at home. Only in the store, take a look at some of the color TV manufacturers for the special display source. Even for color TV companies such as Sony and Hisense, the purpose of displaying 8K TVs is not to grab market opportunities, but to demonstrate that they have corresponding technical capabilities and reserves in 8K displays.

Because, all color TV manufacturers are clearly aware that 4K TV has just been promoted and detonated, and the 4K source and signal transmission system have not been completed. The detonation of 8K TV is just a gust of wind. The promotion of short-term market performance is minimal.

At present, there is no evidence that an era of 8K television is about to start, and it will not happen for at least 3 years. Whether it is for the leader Sharp, or the participants behind it, my heart is very clear, this is just a short-term TV manufacturers to create the concept of flicker market merchants and consumers.

In the end, behind the detonation of 8K TVs, it is not the relevant manufacturers who want to boost the sales performance of the market, but to solve the confusion from the capital market, especially the external concerns about the future development of LCD technology.

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