OFweek smart home network news at CES Asia 2017 show, Haier, Changhong and Suning has become a representative of the smart home field. Haier showcased the excellent home ecology built in smart kitchens and bedrooms. Their entire product range covers the underlying chips and modules to the UHomeOS operating system. Through smart home appliances, Haier is occupying people’s bedrooms, bathrooms, and living rooms step by step. Until the community. According to Haier's data, the equipment currently connected to the Haier ecosystem has exceeded 50 million units. Like Haier, Changhong is also a radical in the smart home industry. Their products include more than a dozen products such as smart TVs, refrigerators, air conditioners, curtains, and door locks. They build their own software platforms and cloud platforms and adopt independent private standards to bring home appliances. Both the service and the service are integrated on the TV screen and are controlled via remote control and voice.
After the smart home began to heat up, it was common practice for these large companies to go hand in hand to create an ecological empire - a bit like the last generation of war between Microsoft and Sony in the home console industry. Both sides wanted to change their Xbox 360 and PS3. Adult entertainment terminals occupied the entire living room, but the emergence of smart phones eventually brought the plan to an abrupt end. In the smart home industry, practitioners are more ambitious and this time they intend to occupy the entire house. Even start-up companies that do not have an advantage in the industry chain can't put up with the hot platform dream. They want to cut in on the gadgets like sound and door locks and get a piece of cake.
"I can only say that each individual has a different understanding of smart homes, or different starting points, and each company must start from its own advantages." Deng Qiuwei, President of 360 Intelligent Hardware, Smart Home and Vehicle Interconnection (From the left The second person tells the mobile technology that, as a guest speaker at the show, Deng Qiuwei introduced 360's latest progress in the field of smart homes. Four years ago, 360 used the “children's watch†for the first time to set foot in the field of smart hardware. After that, they introduced 360 smart cameras, routers, and driving recorders.
“Smart homes must be a holistic and systematic concept. It is difficult to say that a single product can form a single point of outbreak in the industry. So the focus of the 360 ​​smart home is on the platform and system.†Deng Qiuwei said. Their previously-introduced 360 Zhilian module is the core of 360's entire open platform strategy. It implements interoperability between devices, including sockets, switches, televisions, air conditioners, lighting fixtures, etc. Almost all home appliances can pass Zhilink modules. Complete intelligent upgrades. “So our view is to use Internet technology to transform and upgrade traditional products, and to explore what kind of features the Internet and technology can give to products, rather than a product that slowly develops, which is difficult to form in a short period of time. Scale effect."
For Haier and Changhong, these traditional large-scale manufacturers have a natural "connection" advantage. They can intelligentize various types of home appliances from the very beginning. For companies like 360, they do not have production. And the advantages of the channel, according to their specific situation to implement the open cooperation strategy is also a good choice. In the same way, though smart appliances are the trend of the times, the precondition for achieving “intelligence†should be based on the fact that user information is not infringed, and in the same period, the brand awareness of “360 is a security company†has gradually become popular.
The market environment is another decisive factor. The popularity of Amazon Echo confirms this from one side. "This is the market environment in the United States. Listening to music is just a must for many Americans, so smart speakers can be popular in the United States. Including Apple's previous HomePod is the same reason, I believe they want to enter the smart home Industry, but the market environment and its own advantages prompted them to choose to cut in from a smart hardware product, said Deng Qiuwei.
According to the latest data released by Statista, a market research company, in the global smart home product sector, the US market share in 2015 was the highest in the global market, reaching 222.083 billion yuan, and the market penetration rate was 5.8%, while China’s reached 1.32 billion yuan. , ranked fifth in the global rankings, the market penetration rate was only 0.1%, ranking sixth. Some surveys have shown that smart home appliances are more popular in China. Smart TVs, smart lights, smart air conditioners, smart cameras, smart washing machines, smart refrigerators, and smart air purifiers are some of the smart home products most users want to purchase.
“The outbreak of smart homes will certainly take time, but I think the Chinese market will certainly not be unified by a company or a platform. The size of China’s market is still too large, and opening up and cooperation will certainly be the mainstream of the future.†Deng Qiu Wei said.
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