eBay and Myer, an Australian retail group, recently announced that they have collaborated to create the world's first virtual reality department store. The virtual reality store will receive 125,000 items from the Myer Group.
Jooman Park, general manager of eBay Australia and New Zealand, said that the company not only replicates the e-commerce experience in a virtual environment, but also utilizes the best elements of traditional retail and promotes it to achieve the purpose of improving the browsing experience, facilitating customer selection and improving efficiency. .
Richard Umbers, CEO and general manager of Myer Group, said that regardless of where he is, company customers can enjoy a pleasant shopping experience at Myer. The company updates product information in real time to ensure that every customer can get the latest company quote information.
The interconnection of virtual reality department store shops and eBay.com.au's application program interface enables Myer's product categories, prices, and inventory information to be updated in real time. This is the world's first virtual reality experience.
A joint statement issued by eBay and Myer stated that through this cooperation, both parties will provide virtual reality device shopticals to customers, especially virtual reality customers, to facilitate the opening of virtual shopping trips. Currently, the company provides 15,000 free wearable devices for customers through the website ebay.com.au/VR.
Customers who hold Shopticals equipment can download eBay virtual reality department store apps to their smartphones, and then insert the phone into the wearable device with the app open.
According to media reports, most of the products in virtual reality department store stores are presented in the form of 2D images, while the top 100 products are presented in the form of 3D images. Shoppers can rotate to browse products.
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