"Wu Wang" runs into the "three-door" Who is the NVC?

With the majority shareholder of NVC Lighting (hereinafter referred to as "NVC"), Wang Donglei, the chairman of Dehao Runda, was appointed as the chairman of NVC, and bid farewell to the shadow of last year's infighting. Now Wang Donglei and Wu Changjiang jointly hold the NVC, two Who is the "Men's No. 1" of NVC?

The capital cooperation between Dehao Runda and NVC is regarded as “warming the group”.

In December 2012, Dehao Runda invested HK$1.65 billion to acquire a 20.05% stake in NVC, becoming the largest shareholder of NVC. Among them, Wu Changjiang transferred 11.8% of the shares of NVC to Dehao Runda, leaving only 6.79% of the shares of NVC. At the same time, Wu Changjiang will subscribe for the equity of Dehao Runda and will become the second largest shareholder of Dehao Runda.

At that time, both sides were in trouble. Dehao Runda has been questioned by the media, saying that its LED chip processing equipment is under-operated and lacks downstream “seaport”. In respect of NVC, although Wu Changjiang has returned to the management level, he still faces two questions: First, the lighting industry To accelerate the transformation of LED, NVC urgently needs stable channels for LED products; second, the major shareholders of NVC are evenly matched, and the board of directors still lacks the core and needs to be further stabilized.

Therefore, this pair of "difficult brothers and sisters" hit it off. The LED chips, packaging technology and products of the upstream of Dehao Runda are just combined with the channels downstream of NVC to overcome the difficulties of industrial transformation. Wu Changjiang once said that the two sides had previous cooperation in procurement and also hoped to carry out in-depth cooperation at the capital level. He suggested that Dehao Runda purchase the shares of NVC from other shareholders. "But the other party said that it would be tied to my own interests. Can cooperate in depth." In this context, the two sides have come up with a share swap plan.

"Be sure to do it, and do the "big boss"." An industry insider commented on Wang Wu.

They also have complementary aspects: Wang Donglei is interested in R&D and manufacturing; Wu Changjiang is good at marketing and channel construction.

Today, Wang Donglei, as the new chairman of NVC, has taken control of NVC's board of directors and has a say in NVC's strategic decision-making; Wu Changjiang has stabilized his management of NVC.

Some people think that this is Wu Changjiang once again "to retreat into progress."

In 2005, when NVC was a founding shareholder, Wu Changjiang had already staged a good show of “retreating forward”. He transferred his shares to the other two shareholders for 80 million yuan and left NVC. However, less than a week, all the dealers of NVC "reversed" and asked Wu Changjiang to regain the enterprise. As a result, the other two shareholders each took 80 million yuan and completely left NVC.

The situation is similar this time. Wu Changjiang said frankly that he is "a big shareholder, in exchange for the transformation success of NVC (to LED)." At the same time, Wu Changjiang’s lost NVC management and decision-making power last year can be recovered by “external force”. On January 11 this year, Wang Donglei became the executive director of NVC, while Wu Changjiang was the CEO of NVC. The industry believes that after Wang Donglei became the chairman of NVC on April 5, it is only a matter of time before Wu Changjiang returned to the NVC board.

But in any case, Wu Changjiang’s "one-word" era within NVC is gone forever. Even if Wu Changjiang returns to the NVC board, he will be subject to Wang Donglei's checks and balances in decision-making. This is also the reason why the representative of the capital investor is willing to give up the position of Chairman NVC.

The capital cooperation between NVC and Dehao Runda has opened the prelude to the merger and acquisition of China's LED lighting industry. However, the two sides need to deal with the "three-way relationship": First, how the interests of the two listed companies of Dehao Runda and NVC are coordinated; Second, the two brands of Deer Run Runda and NVC in the NVC channel. How to coordinate the products; the third is how Wang Donglei and Wu Changjiang work in the internal division of NVC.

According to the above-mentioned insiders, Wang Donglei will mainly formulate the NVC strategy, and Wu Changjiang will be responsible for the specific operation of NVC.

Wu Changjiang once said that from the date of the listing of NVC, NVC is no longer his personal NVC, and the CEO's job is to make the company grow and profit. On the 11th, Wang Donglei told reporters through his assistant: "You can't focus on NVC's infighting. This page has been turned over!"

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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