The price fluctuations of LCD panels have made the entire domestic TV market experience a winter in 2017. Panel prices have forced TV manufacturers to maintain revenue through price increases, which has inhibited consumers' desire to purchase. In the first half of the year, TV shipments of almost all TV companies declined in varying degrees.
After a year-long price increase, the price of LCD panels began to loosen. At the end of the third quarter, prices of LCD panels, especially large ones, fell more sharply. The prices of all sizes decreased. The 55, 65, and 40-43 mid-size segments are expected to have larger declines.
The continuous decline in panel prices has made TV prices tend to stabilize in recent days, and it is very likely that there will be a slight price reduction in the near future. The traditional color TV market, the golden season of the 11th, will come immediately. TV manufacturers can also use the panel price to go down. This warm wind has reversed sales in the 11th and even 11th.