LED large screen market status
As far as the current development is concerned, LED display products have been expanded from the initial narrow professional-grade and high-end applications (such as broadcasting, power, telecommunications, etc.) to cover public management, people's livelihood, energy, industry, commerce, entertainment, etc. Dozens of sub-application areas. With the continuous improvement of the products of the upstream LCD panel manufacturers, the LED display product line is constantly updated, and the trend of the LCD panel makes the product more "close to the people. At this stage, in the current mainstream large-screen display technology, the market share of LED display accounts for To 48% of the overall market, almost catch up with DLP's market share.
The technical foundation and level of China's LED display industry is quite advanced. The main products and key technologies can be roughly consistent with the international advanced level of the same industry, but the process level is still relatively backward. In product standardization, system design and reliability. There are obvious gaps with foreign countries in terms of manufacturing processes, testing and testing methods. The technology and performance of LED devices continue to improve, and the development of electronic technology is changing with each passing day, which brings a good foundation for the technical deepening and improvement of LED display products. At the same time, LED display has been widely used in various fields of social life. The development of semiconductor lighting industry has brought a good opportunity to the LED display industry. Therefore, the LED display market has an optimistic development prospect. Deepening the technical connotation, enriching the product system, diversifying products, and highlighting the advantages of leading products will be an important trend in the development of the LED display industry.
In the LED display industry, the enterprise groups within the industry will be properly classified, and a technology-developing enterprise based on key control system technology research and development will be gradually formed. Product-oriented enterprises based on large-scale and standardized production will be promoted by market application. The main technical service-oriented enterprises, professional application-oriented enterprises that meet the needs of professional markets. However, in the face of the complicated and mixed LED market, how can enterprises break through? We can do some simple analysis from the perspective of capital and business.
In the first half of 2014, the development trend of display screens
As a high-intensive industry, the commercial large-screen display industry has entered the era of application-oriented, but this is not to cover up the fact that it relies on trend-based technology, and it is based on this that the industry will continue to trend. Today, 2014 is already halfway through. What are the technical hot words during the period, and what kind of industry trends are metaphorized? Let's look at the numbers.
3.5mm, LCD stitching seam warfare and upgrade
In the field of LCD splicing in the first half of this year, 3.5mm seams have undoubtedly become a well-known hot word, and the seam warfare between LCD splicing companies is vividly reflected. In the history of patchwork development of liquid crystal splicing, 3.5mm is the same as 6.7mm in 2009 and 5.3mm in 2011, which has become a negligible existence.
Following the glare of Samsung and LG's 3.5mm products at the Beijing Infocomm show in April, Barco and Changhong have successively launched 3.5mm patchwork LCD splicing products. The LCD splicing wall began to move closer to the 3.5mm era. According to the analysis of projection era, 3.5mm patchwork will not be the terminal of LCD splicing products. Under the dual promotion of technology development and market demand, the “narrowest†standard will be refreshed continuously. However, from the practical application level, the market is correct. The "narrowest" obsession has been gradually faded, which can be fully reflected in the current market including 4.9mm, 3.9mm, 3.7mm, 3.6mm and other types of products.
4K, commercial large screen step into the ultra high definition era
In the large-screen commercial display field, image quality is the core appeal of industry users. “There is no clearest and only clearerâ€. After 1080p became the standard for commercial large screens, 4K resolution as a new industry pursuit, began to develop in the first half of 2014 – whether it is the front-end screen display manufacturer or the latter. The end of the transmission equipment manufacturers, have begun to actively launch 4K products, such as Samsung, Philips, LG, Crestron, etc. at the Infocomm exhibition held in April this year, the latest 4K products.
For the popularity of 4K, this is an inevitable push for market demand. Not to mention the pursuit of the ultimate display effect itself is an important part of the commercial large-screen value, ultra-HD resolution has even become a precondition for some specific display technology applications, such as naked-eye 3D. As the scope of applications continues to expand, the demand for display of commercial large screens by industrial users is becoming more and more diversified. Considering the specific needs of users and the quality of pictures, high resolution becomes a rigid appeal.
110-inch, single-screen commercial display "big" PK
Speaking of the single-screen commercial display in 2014, it has to be large-sized, such as LG's 98-inch single-screen large-screen 4K display, Philips' 110-inch 4K display, Samsung's 95-inch large-size LED display, etc. To a large extent, the introduction of large-size products has become the most intuitive display of the manufacturer's technical strength.
For the time being, although various manufacturers have reached a consensus on the development trend of large-scale, they have different attitudes toward the "big" boundary. With 110-inch watershed, some manufacturers have proposed "stopping" (eg, Samsung). The aspect clearly stated that 110-inch will be the limit of Samsung's single-screen commercial display, and the re-evaluation of the size will reduce the practical value of commercial displays. There are also manufacturers who strive to be "bigger" (for example, the double-flag aspect reveals that Sharp will soon Launched a 120-inch 4K single-screen display, and predicted that next year, this year's large size represents 110-inch, 98-inch will become the mainstream).
According to the analysis of the projection era, as the technology matures, the main threshold for the improvement of the size of commercial displays is no longer technical parameters, and more important is its practical value, which is also the focus of debate among manufacturers. In view of the diversification of current commercial large-screen applications, large size will also be a diversified proposition. Based on cost considerations, oversized size may not become the mainstream of the market, but it does not prevent it from becoming a customized service for specific users.
0.8mm, small pitch LED wind water
In this year's LED display market, small-pitch LED is definitely the focus of attention, not only the strength of traditional manufacturers, but also the involvement of many DLP splicing manufacturers, such as Weichuang, MMS, GQY. The strong investment of manufacturers has promoted the rapid development of technology. At present, the minimum point spacing of small-pitch LED products has reached 0.8mm, and in theory, products below P2.5 are small-pitch LED products.
However, although the small-pitch LED products are rapidly upgraded in technology, the cost has always been high. For example, Witron has made it clear that, for the moment, the commercial cost of products below P1.2 is too high, and users are still unable to bear it; even Zhou Ming Technology, which developed 0.8mm point-pitch products, said that insiders said "UTV0.8 has been technically breakthrough, but it has not yet entered mass production. Compared with the general small-pitch LED TV, its cost is much higher."
The application market has limited ability to accept, and the investment in R&D by the manufacturers has not diminished, leading to the “relative technology surplus†of the small-pitch LED industry in the first half of 2014. The high cost has become the primary obstacle to the promotion of small-pitch LEDs. For those who are in the company, who can take the lead in finding the best balance between technology and cost, who can take the initiative in this emerging market faster.
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