The electronics industry is facing the crisis of out of stock: domestic dealers increase the price of goods

Japan experienced an earthquake measuring 9.0 on the Richter scale on the 11th and triggered a large-scale tsunami. The industrial zone in the northeast was hit hard. There are many important industrial factories in the area, such as automobiles, nuclear power, petrochemicals, and semiconductors, and the economic scale accounts for about 8% of Japan's GDP. At present, Toyota, Honda, Nissan, Sony and Canon shut down many plants.

Due to the disruption of traffic caused by the earthquake, the supply of raw materials was affected and the finished products could not be transported to the airport or port. Japan’s position in the global industrial chain is extremely important, so the supply chain crisis will bring losses to Japanese manufacturers and even global manufacturers within a few months. Damages and suspension of production will affect the import of raw materials and the export of products. The supply of automobiles, electrical appliances, electronic components and chemicals will be reduced. The imbalance of supply and demand of products and raw materials will affect the increase of product prices.

The earthquake forced Japan to shut down many semiconductors, liquid crystal panel components, and digital product manufacturers. Sony shut down six factories; Canon's eight plants ceased production; Nikon's top fuselage production plant was affected; Panasonic chose to suspend production; Toshiba also closed its micro-controller plant in Iwate Prefecture. Japan has one-fifth of the world's chip market, and the earthquake will have a serious impact on the supply and price of global chips, which may affect the entire electronics industry supply chain.

Reduction in the supply of electronic core components It is reported that the production of major electronic products such as mobile phones, LCD TVs, computers, and monitors produced in China is very large. Many of the upstream key raw materials and components are mainly imported from Japan.

Qu Xiaodong, general manager of CCS Information, said that if Japan’s related manufacturers’ production is seriously damaged or roads and other transportation conditions are difficult to recover in the short term, supply tensions may occur. Especially in the digital camera and video camera industry, the impact will be more pronounced. "But because they have stock in the sales channels, the impact of the earthquake will only be apparent after 3 months."

In addition, the earthquake affected dozens of semiconductor factories, causing the market to worry about the shortage or price increase of many widely used components. Wang Zhiquan, CEO of Kuba.com, stated that in the next few weeks, the entire electronics industry will experience a sharp drop in finished product shipments due to the reduction in the supply of core components. The supply and demand of smart phones, LCD TVs, digital cameras and other related products will be contradicted in a short period of time. It will be highlighted that some products may even face a crisis of out of stock.

LCD TV production equipment supply changes A senior executive in the TV industry told reporters that TV companies using imported Japanese panels may have problems in their supply. In particular, Sharp's high-end products, Panasonic's plasma TVs, etc. may experience price increases or shortages, but the impact will not be obvious. Because these companies have built a number of production lines outside Japan.

In addition, the earthquake in Japan has caused a certain impact on the production and operation of local Chinese companies. Japan is an important exporter of LCD panels. TCL Group's 8.5-generation LCD panel production line Shenzhen Huaxing Optoelectronics' production equipment was purchased from Japan, but the supply of production equipment was affected by the earthquake. TCL Group spokesperson Liang Qichun said to the media, “At present, the purchase of production equipment needs to be delayed. It will certainly delay the production time of Huaxing Optoelectronics. However, TCL is negotiating with Japan. It is not yet clear what the current impact is.”

Another BOE manufacturer, BOE, also said yesterday that the earthquake in Japan had caused a certain impact on BOE's supply chain. “We have some raw materials sourced from Japan, but the company is still assessing how it affects.” BOE related officials said yesterday that if there are problems with Japanese suppliers, the company will seek suppliers from South Korea and Taiwan. ,

â–  Market Reactions Memory and chip prices have been raised. The reporter learned at the Zhongguancun electronics store yesterday that the prices of chips and memory products have increased significantly. A Kingston flash memory dealer told reporters that it had not found any impact over the weekend, but the chip prices began sharply on Monday. "The rate is about 10%, including USB flash drives and other storage products, are increasing prices."

The dealer said that tight supply is one of the reasons for price increases, and more importantly, psychological factors.

Analysts have said that the flash memory chip market has been volatile, and funds may use the earthquake factors to speculate on the price of flash memory chips, thereby pushing up the global price of flash memory chips.

Previously, Toshiba announced on the 11th that due to the earthquake, the company closed the Miyoshi-shi Yokkaichi flash memory chip factory. A plant in its Iwate Prefecture also suffered power outages or equipment damage that could result in disrupted deliveries.

Yesterday, the head of Toshiba China Media told the newspaper that the damage to Toshiba’s chip companies was misunderstood. “A semi-conductor company has been shut down in the earthquake zone and is currently undergoing facility inspections. The timing of the plant has not yet been established. Toshiba’s flash memory production has not been affected by the earthquake.”

Some high-end photographic equipment appeared out of stock Yesterday, the reporter learned from a number of camera dealers that the high-end cameras and cameras originally produced in Japan have begun to be out of stock.

Zhongguancun, a camera equipment dealer told reporters, including Canon, Nikon, Sony's several major brands of cameras, cameras are very tight supply. "More than 10,000 yuan models are out of stock." This reporter learned that the current out of stock products are Nikon D700, Sony XR550E, and D700 is the severely affected Nikon Sendai factory products.

The reporter asked whether there was a shortage of downstream supplies due to the upstream distributors of the goods. The staff member said: "It should not be a stock, it is indeed out of stock."

Another influential B2C company also said that the company has appeared in the supply of high-end camera orders in short supply phenomenon. "(Camera) supply will be more and more nervous, the market price will rise." The company's relevant procurement head said.

Some dealers stated that with the resumption of production of Canon and Nikon, as well as the recovery of logistics and transportation, stock-outs should gradually improve in the next two or three months.

â–  Store Story The seller of goods and stocks Mr. Ru is the boss of a photographic equipment store in Zhongguancun. After the earthquake in Japan came out, he immediately adjusted the sales strategy of the photographic equipment city.

“I was the news of the earthquake in Japan that I saw on Saturday. Only dozens of people were missing at the time, so I felt that it was a small earthquake that would have no effect. However, after the media updated on Sunday, I realized that the problem was serious. Sex," said Mr. Ru.

He immediately made three decisions: “On the one hand, contact the upstream general agent, request an increase in orders, increase the stock of the equipment city. On the other hand, tell the staff of the equipment factory that they will no longer ship at parity, and immediately stop dumping. , professional SLR camera prices 300-400 yuan."

Mr. Ru introduced that in March each year is the new goods on the photographic equipment, this time the company's new listing, old products for promotion. Therefore, the equipment factory is cleaning up some of the inventory, so long as it does not lose money. “But now it's not alright. How much of an earthquake will affect this will not result in a shortage of goods. We cannot judge whether we can do the worst. The price of a professional SLR is not decided by me. It is a price increase from upstream.” Mr. said.

â–  The price of imported Japanese cars in domestic auto market has risen sharply (Reporter Yin Wei) Due to the suspension of work at several Japanese car makers due to the earthquake in Japan, the logistics of the vehicles and parts was partially disrupted, which has affected domestic supply and transportation. Inevitably, many Japanese-made models that have been made in the future are likely to affect normal production due to the supply of imported parts.

The reporter learned that the current price of Prado 2.7L, Previa and other imported Toyota cars has increased, although it has been a price increase, but the two days of increase of about ten thousand yuan to reach 30,000 yuan and 20,000 yuan. Due to fears of rising car prices, some consumers started buying cars. A Lexus 4S store in Beijing said that it sold 10 cars a day yesterday.

At present, the prices of Infiniti and Subaru, as well as imported brands such as Lexus, have not yet moved, but the price increase will be a trend. “The batch of vehicles that we arrived in the past few days were shipped from Japan before the 10th and have not been affected yet. However, due to the disruption of Japanese factories and logistics, it is difficult to say whether the vehicles of the next month will arrive on time.” Infiniti 4S shop sales manager said. At present, other Infiniti dealers have stated that the waiting period for the future of the EX25 and other models is likely to be extended to three to four months.

For imported spare parts, Lexus, Toyota, and Infiniti have large transit warehouses in China and can maintain a period of one or two months. "Manufacturers will use this buffer period to make every effort to supplement domestic spare parts inventory," said Lin Dong, head of Boli Lexus's store and marketing department.

â–  Car prices dynamic Toyota Honda continues to suspend production Reporter learned from Toyota China Investment Co., Ltd. that the current sales of domestic Toyota cars are mainly made in China, and some imported models still have stock.

Toyota said yesterday that all factories in Japan will stop production until Wednesday. The suspension of production will result in a reduction of 40,000 vehicles.

Honda Motor Co. said yesterday that some of its factories and institutions in Japan will stop production or suspend work until this Sunday. The production plans of Guangqi Honda, Dongfeng Honda and Honda China up to this weekend will not be affected.

Nissan loss could not be counted temporarily. Nissan China and the two responsible companies in Zhengzhou Nissan and Dongfeng Nissan, two Chinese joint venture companies in China, said that they cannot temporarily measure the corresponding economic losses. Dongfeng Nissan said that the concept of "discontinued production" means that workers are not at work, but it is unclear whether the workshop has been damaged.

The above-mentioned sources stated that the key components of some models of Dongfeng Nissan are still imported. If the Japanese supply chain is damaged, it will affect the inventory of Nissan’s domestically produced cars.

Subaru's vehicle line has not been severely set off A related person in charge of Subaru China said that the response from the Japanese headquarters is that the entire vehicle production line has not suffered major losses, and the degree of impact on parts and components is still gradually confirmed. The current connection with the Subaru headquarters in Shinjuku, Tokyo is still not very smooth and needs to be gradually restored. The impact on the domestic market is temporarily unpredictable.

The Lexus Japan plant will stop production for three days from the 14th to the 16th for earthquake relief.

â–  Several steel mills stop production affecting China's imports (Reporter Zhang Hao) Affected by the earthquake, Japan's Nippon Steel, JFE and Sumitomo Metal's five steel mills have lost production at the Tokyo Bay production base and will directly affect Japan. About 26 million tons of crude steel production capacity, of which the most affected steel varieties are thin plates and plate, mainly for the automotive and shipbuilding industries.

The industry analysts believe that the suspension of production of Japanese steel companies will significantly reduce the demand for raw steel fuel. The current high prices of iron ore and coking coal may “cool down”.

Japan is the world’s second largest steel producer and the world’s largest steel exporter. Its main export destinations are Korea, China and other parts of Asia. China United Steel Analyst Zhang Jiabin believes that last year China imported 16.43 million tons of steel, of which 7.78 million tons were imported from Japan and only 810,000 tons were exported to Japan. The earthquake mainly affected China’s steel imports to Japan, especially High-end automotive sheet and special steel. Guoxin Securities believes that this will be beneficial to China's high-end panel makers. Baosteel and Wuhan Steel can make up for this.

The “My Steel” analyst Wei Zengmin believes that Japanese steel mills have stopped production in large areas. In the next two or three months, Japan will start its post-disaster reconstruction, which will bring tremendous demand to the Chinese steel industry, especially those producing construction steel products.