"Whether the bend is good or straight?" In the color TV sales area of ​​the home appliance store, this may become an increasingly common query. "Bent" is a curved TV or monitor, "straight" is the common flat TV. Perhaps at this stage, the answer is still unclear, but Home Appliances Alliance is optimistic about the development prospects of curved display products. On the one hand, the color TV industry, which is dominated by flat-panel products, has fallen into the bottleneck of growth. On the other hand, curved display products have maintained an average annual growth rate of more than 300% since 2014. From this point of view, surface display products are expected to create new "subversive" opportunities for the color TV industry and break through the ceiling of the industry. 
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Surface display products are expected to create new opportunities for the color TV industry
The industry needs new kinetic energy TV demand is not new in recent years. In light of recent market performance, this lackluster is clearly continuing: China Yikang's monitoring data show that in the first half of 2017, China's color TV market shipments were 22.51 million units, a year-on-year decrease of 10.8%; retail sales were 75.4 billion. Yuan, a slight increase of 0.8%, the overall volume of depreciation increased.
Even in emerging online channels, performance is not outstanding. "Analysis of home network purchases in the first half of 2017" shows that from January to June 2017, the growth rate of online sales of flat-panel TVs was only 10.1%, 88.2% of air conditioners, 36.7% of refrigerators, 43.5% of washing machines, 50.4% of kitchen appliances, and 54 %, 37.6% of the water purification equipment are very far apart. In addition, comparing this data with the above-mentioned Yikang data, it is not difficult to find the “terrorism†of offline TV sales.
It is also in this context that manufacturers have chosen to seek breakthroughs in terms of display technology, product design, performance enhancements, and improved functionality and even external devices.
Obvious growth momentum
Xiao Bian believes that the ceiling of the color TV industry, mainly flat-panel TVs, is caused by the solidified product form of “flat panelâ€. The revival of the television industry, if only from the television itself, may be a viable way to change the flatness of television in addition to the innovation and optimization of display technology.
The reality shows that one of the ways out may be to “turn the screen into a songâ€. Since its launch in 2014, the curved display has maintained an average annual growth rate of more than 300%, and has succeeded in occupying a stable position in the high-end market. According to Zhong Yikang’s forecast, the sales volume of curved TVs in the Chinese market in 2017 will exceed 4 million units. According to the data of May this year, the sales volume of large-size sales over 48 inches has reached 23%.
At the beginning of the year when the overall market was not good, curved TVs have grown up against the trend and have already demonstrated their strength as new kinetic energy.
Curved masks have obvious advantages. Surface products can grow against the trend. In the final analysis, it is because of the advantages of the product itself.
The Spanish architect Antonio Gaudi once said: "The line belongs to human beings, and the curve belongs to God." Because nature itself has no straight lines, all the personalized beauty comes from the natural shaping of the curve. One of the features of curved display products is the natural beauty in product design.
The surface design of the curved screen meets the consumer's pursuit of design and personalization of the home environment. The home improvement designer Leng Fuchuan once stated that the application of the curve avoids the dullness and directness of the straight line. Appropriate application of curved surfaces and curves in the interior space will increase the flexibility of the space.
Immersive viewing experience
Another point is the good appearance that must be possessed as a display product. According to the Home Appliance Alliance, the advantage of surface display is obvious compared to flat-screen display: first, it can make the limited space get a larger display area; secondly, it is more in line with human eye structure, conforms to human engineering, and reaches every eye on the screen. The distance is equal, making the human eye more comfortable in the viewing process. Once again, you can enjoy a strong three-dimensional picture, can bring unsurprising sense of presence, immersive viewing experience for consumers, to meet the higher requirements of consumers beyond the basic vision.
In addition to the above two points, the design of the curved TV is also well adapted to the display technologies such as quantum dots, ULEDs, and OLEDs, as well as the trend of large screen TVs.
The trend of consumption upgrade has mentioned above, the color TV market as a whole shows declining trend. In addition, from the perspective of product trends, large-screen and high-end become the main trend, which is in line with the current background of the new round of consumer upgrading. It seems that consumption upgrades may be a great opportunity for color TV manufacturers to break through the ceiling. Surface products also have a natural fit with consumer upgrades. The Home Appliances Alliance believes that what consumers want to achieve is to upgrade from the pursuit of cost-effectiveness to the pursuit of quality, from the emphasis on functionality to the emphasis on enhancing the overall experience of the product, and from practical ease-of-use to aesthetic and taste enhancement.
There are three points for surface product adaptation to consumption upgrades:
First of all, surface products conform to the trend of high-end color TV and large screen. For curved products, this is almost inevitable, because the large-size surface products can really show the effect of wrapping and immersing. It can be understood that the mainstream curved products of various manufacturers, especially color TV products, are all 55 in size. Inches and above.
Second, surface products are combined with cutting-edge technologies from the beginning of their birth. Compared to flat-panel TVs, they have evolved over a long period of time. 4K, 8K and other high-resolution technologies such as HDR and quantum dots, ULEDs, OLEDs, and laser display technologies have all been rapidly applied to surface products.
Once again, surface products meet individualized consumption and demand, providing users with added value. Under the trend of consumption upgrade, for household appliances, the focus of consumers is not only their practicality, but also the design of the curved screen meets the consumer's pursuit of design and personalization of the home environment.
Giants work together to promote the development of the “defensive debate†and “discriminatory disputes.†Curved TVs have not been devalued because of such arguments as “manpower curvingâ€. Instead, they have demonstrated in the market that they are more successful than ever before. Only when the technology matures can it break the ambiguity and doubts. This process will naturally be driven by the giant's many years of joint efforts. This is Samsung, TCL, Hisense, Konka, Changhong, Haier, Xiaomi, LeTV and other TV manufacturers and TPV, Wyco, etc. The joint force of the manufacturers.
In 2013, Samsung took the lead in launching curved TVs in China, which opened the curtain of the curved surface era. In 2014, both Samsung and LG demonstrated a 4K TV with a flexible screen design at the CES show. Users can switch between curved and planar states with the press of a button. In 2015, Samsung expanded its size to a 105-inch, ultra-wide ratio, and smoother switching of surfaces/planes. At CES 2016, Samsung introduced a subversive ultra-thin curved surface television to break the situation where both thin and curved music cannot be combined. Ultra-thin curved surface television has become a trend sought after by the television industry.
In 2015, Hisense's 85-inch curved laser television came out and was well received by everyone. In 2016, Hisense will continue to emphasize the promotion and layout of surface products, from the smallest 40-inch to the highest 85-inch. The middle will assist the quantum technology and so on, taking curved surfaces as the key development direction.
TCL promises to risk the best surface products and the strongest lineup to consumers. In 2016, CES announced the release of high-end-terminal QUHD quantum products and its flagship product, the X1, with the integration of quantized display materials, quantum image processing engines, and multi-dimensional integrated image quality enhancement technologies, bringing products and in-depth experiences of world-class curved surface televisions. . TCL has said that the launch of Quantum TV not only represents the introduction of a top technology product in the color TV industry, but also represents the birth of TCL's top-of-the-line TV products. It is a major move by TCL in the layout of curved TVs.
Samsung Surface Products
At the second surface display forum this year, Samsung's 65-inch Glass LGP, which was unveiled for the first time, uses an integrated module structure to achieve the thinnest ultra-thin design with a thickness of only 4.9mm. The simple design integrates perfectly with the original furniture decoration. The 65-inch curved TV named "S-Curved" is a concave-lens display on the left, right, top, and bottom, and can be perfectly embedded in walls, buildings, or flat products based on past surface-dedicated pixels, combined with a vertical curvature design. Use, is a new concept display, which provides the possibility of the emergence of new forms of television.
Zhang Shaoyong, general manager of TCL Multimedia product center, said: “At the beginning of this year, we brought three new surface series, and the surface has become the cornerstone of TCL's differentiated appearance product design.†Last year, TCL's surface TV sales had already been sold in the domestic TV market. More than 700,000 units, "This means that consumers have greatly improved the recognition and acceptance of curved television; the beauty of the surface and the strangeness of the viewing experience have been recognized by the consumers."
According to data from Yikang, the number of brands and products displayed on curved surfaces in China has increased rapidly in the most recent year. As of May of this year, a total of 33 brands have used curved display products and introduced 289 models, which has increased nearly 2 times from last year.
The fitting of new technologies, the adaptation of new consumer needs, and the joint promotion of manufacturers all make curved TVs show great vitality. The Home Appliances Alliance believes that in China, curved surfaces may be another outlet of the television industry following the internet, big screen and intelligence. "The curve belongs to God," and curved television should also belong to more "God"--consumers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Garden Equipment,Garden Pond Water Pump,Low Voltage Pond Pumps,Swimming Pool Pump
Sensen Group Co., Ltd.  , https://www.sunsunglobal.com