Recently, Fuchang Electronics , the world's leading distributor of electronic components , has returned to its online procurement users, and has conducted the "China Electronic Components Online Purchasing Research" activity on the status of online procurement, existing problems and bottlenecks.
Zheng Liang, head of Fuchang Electronics China E-commerce, said: "Since the initial stage, the current online procurement of electronic components has entered a rising period, but compared with engineers, procurement managers are more likely to choose online. cautious."
"This reflects the current status of online procurement. Compared with engineers, procurement managers often need to take on more risks and challenges, such as reliable channels, traceability of goods, satisfactory delivery, flexible payment terms. As well as perfect after-sales service, etc. Therefore, purchasing managers will favor the existing channels and be more cautious in the choice of e-commerce. "Mr. Zheng Liang said frankly," the results of the survey are exciting and worth pondering. We found that purchasers expressed openness and welcome to online purchases, and thought that this would be the general trend. On the other hand, they expressed their concerns. The first-line distributors' e-commerce websites are too cold, the user experience is not grounded, and the second and third-line platforms have Many service bottlenecks are their general feedback."
Based on the understanding of the procurement side, Fuchang Electronics made bold adjustments to its official website procurement platform, and launched activities including sending 888 yuan vouchers and 90-day accounts for online customers. The market feedback was strong.
Ms. Hu Ying, Purchasing Manager of Liying Electronic Technology (Shanghai) Co., Ltd. said in her return visit, "As an authorized distributor, the quality of electronic components provided by Fuchang's official website is more secure, and the traceability of Date Code is also very good. At the same time, Fuchang official website online procurement support small batches, the price is more competitive than the catalog distributor. Let us be a little surprised that Fuchang official website also provides 888 yuan vouchers and 90 days of account for online orders. It is very rare for new users to provide such an advantageous account period in other online procurement channels."
After using the online procurement service of Fuchang official website, Yu Yun of Ningbo Yunhe Electronic Technology Co., Ltd. also highly recognized the efficiency and convenience of the service. Mr. Yu said, "Fuchang's specialty lies in the spot supply capacity. Now there are more online procurement channels. Offline stocks can be directly reflected on the line. The price, delivery and other information are transparent, and the delivery is also timely, which greatly accelerates our Purchasing efficiency. Fuchang also provides 90-day billing and 888 yuan vouchers for online customers. These services are rare for online purchases, which can ease our financial pressure and make purchasing more convenient."
"For Fuchang Electronics, we have only one goal, and we are the preferred e-commerce platform for purchasing managers," Mr. Zheng Liang said. "To understand the challenges that procurement is facing is not a questionnaire that can be done. We are always there. We are not communicating with our customers, understanding their needs face to face, and using this as our driving force to continuously improve the Fuchang online procurement process and services. We also welcome the purchasing managers to come and experience and give us feedback."
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