Philips will launch LEDs with 1.5 times more brightness next year

According to foreign reports, South Korea's Philips lighting vice president Jin Runyong (translated name) said that in the next five years, led lighting will have explosive growth, after 2015, Philips lighting products will use 70% of LED. At present, in the overall illumination of Philips, LED lighting accounts for only a single digit, but 80% of the products currently under development are LED lighting.

Philips, ranked No. 1 among global lighting companies, is committed to the development of LED lighting, mainly because LED is not only a tool for companies to pursue profit, but also social responsibility for saving energy for the country and consumers. The nationals can achieve a win-win situation.

Jin Runyong said that in the Asian region, LED lighting development in South Korea and Japan is more advantageous. Perhaps the consumer's understanding and acceptance of LEDs will be improved in the second half of 2011. This observation is due to the current LED lighting products. The price of LED chips with a cost price of about 70-80% has fallen, and the capacity of each company has expanded. The price of chips has fallen by almost 50% every six months.

Philips plans to introduce 60 lumens per watt of lighting products at a price of 20,000 won (approximately $17.64) in June 2011. Compared to the products launched in 2010, the brightness of the product is 1.5 times higher and the price is lower. In the past seven months, the sales volume of lighting products sold in South Korea's hypermarket E-Mart has increased by more than 10 times.

However, in order to make the South Korean lighting market more active, Jin Runyong said that cooperation with South Korean SMEs cannot be limited to a single enterprise, but more yuan is needed to explore. Currently, it is seeking cooperation companies and signing a Memorandum of Understanding (MOU), which will be 30. Officially published in the day.

He said that he is currently preparing a diversified lighting product, and that Philips LED lighting, covering everything from components to solutions, will continue to lead the market in the future with the world's number one position.

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