In response, Intel and companies in the traditional PC industry chain, including Lenovo, HP, Dell, and Acer, answered surprisingly: "We can indeed provide the best tablet PC or PC / tablet in one solution." There is no patience in playing the "old forces", as if they were the first to develop the tablet market in the past few years.
Now, the traditional PC camp is trying to rely on the Wintel camp to resist the impact of tablet PCs. Although Intel is ready, Microsoft has not yet given a positive attitude.
PC camp: Never really resist the tablet form
In today's PC market, you can't find a manufacturer that is keen to play "PC fundamentalist". Traditional PC manufacturers including Lenovo, HP, Dell, and Acer are the perfect embodiment of the pragmatism philosophy. A number of PC manufacturer staff told Tencent Technology at the Computex computer show that for PC manufacturers, today's tablet boom is the same as the laptop boom, and the things to be done are still unchanged, just upstream Find a balance between manufacturers and consumers.
It is quite different from the mobile phone industry that terminal manufacturers actively promote the advancement of core technology. Perhaps the era of Wintel alliance dominating PC is too long. PC manufacturers never need to take responsibility for upstream technological innovation. More comparison is marketing and channel development. Ability. After the processor and operating system are fixed, PC manufacturers have limited room to play. After the tablet boom, none of the PC manufacturers is as stubborn as Nokia or BlackBerry.
In other words, in the past few years, although the entire PC industry has suffered a tremendous impact from iPad-based tablet products, PC manufacturers have not disliked the tablet form. Only two companies, Intel and Microsoft, are really worried. In fact, Intel has completely expounded the impact of smartphones and tablets on PCs:
Around 2010, when the iPad was just born, Intel executives, including Pu Dawei, generally believed that the product outlook of this form of tablet PC was "difficult to predict"; after Intel announced support for Android tablets in 2011, Intel began Support the complementarity of the tablet product and the PC, that is, the PC creates content and the tablet enjoys the content; in 2012, when Intel promoted the ultrabook, more emphasis on the portability of the PC can also meet consumer demand; while in 2013 At the Computex computer show, Intel simply said that "PC / tablet combo" is the future trend.
From completely disdainful to trying to lead the trend today, but in just four years, it is not so much that Intel's concept has changed. It is not until four years later that Intel has a say in the tablet market.
Holding a group to warm up: want to return to Wintel mode
At this Computex computer show, Intel introduced the fourth-generation Core processor. It is reported that this generation of Core products have optimized graphics and energy consumption issues. Intel calls it the biggest improvement since Centrino. The performance has been greatly improved and the power consumption has been reduced to 6 watts. The built-in Intel Iris graphics card has more than 80% independent performance. The graphics card has a standby time of up to 10 days and an actual use time of 9 hours. It can use a fanless design and at the same time can make the product size smaller.
This is Intel ’s most balanced product in terms of performance and power consumption. According to Intel ’s senior vice president and general manager of the PC client division, Shi Haode, Intel has collected surveys of nearly a thousand people in China, the United States and Germany. , The results show that, compared with the traditional opening and closing notebooks and tablets, 77% of consumers will tend to choose two-in-one products, 48% of consumers may buy two-in-one products in the future. And by the end of this year, the price of this 2-in-1 ultra-polar product will drop to $ 399.
In the past 4 years, although many PC manufacturers have tried to compete in the tablet market, they have cooperated with Qualcomm NVIDIA and even MediaTek, and each has continued to improve the Android system in software, but the results are not satisfactory. According to IDC As previously disclosed for the global tablet PC market share in the first quarter of 2013, only ASUS entered the top five among traditional PC makers, and the iPad share ranked first was higher than the second to fifth combined.
Such a tragic performance is obviously not the result that PC manufacturers hope to see. Many PC manufacturers have begun to reduce their investment in tablet products. At this time, Intel ’s ascendance must have received strong support from traditional PC manufacturers, including Acer, Asus, Sony and Dell, including many manufacturers have released a variety of "two in one" products during the Computex computer show.
2-in-1 weakness: Microsoft Windows 8
As an indispensable part of the Wintle model, Microsoft's performance is obviously not as reassuring as PC manufacturers. An executive of a Taiwanese PC manufacturer told Tencent Technology that Intel's "two-in-one" plan hardware is currently no problem, but the software part The experience is still difficult to rest assured, and how Microsoft will improve the touch experience of Windows 8 and the removal of Surface will remain the key issue.
According to Tencent Technology ’s previous understanding, Microsoft ’s performance in the Windows operating system could not satisfy many PC manufacturers. Many PC manufacturers plan to gradually stop production of Windows RT products equipped with the ARM platform after the release of the fourth-generation Core product this year. There is no plan to follow up. According to the latest data from the market research company IDC, in the first quarter of 2013, the shipment of Windows RT tablet computers, including Microsoft Surface RT, was only 200,000 units, accounting for 0.4% of the total shipments of 49.2 million units in the tablet market. .
At present, the doubts of traditional PC manufacturers mainly focus on three aspects: one is whether Microsoft will give up Windows RT and concentrate on Windows 8, instead of multi-line betting, it should focus on the ecological environment; second is whether Microsoft can Aiming at the "two-in-one" strategy, the tablet and PC models have different user experiences to attract more consumers to gradually transition; the third is how Microsoft balances the competition between Surface and PC manufacturers.
Johnson, Forrester's principal analyst, said that because Microsoft actually took the lead in launching its own hardware products. Therefore, the relationship between the manufacturer and Microsoft has not been completely restored until now. It may take some time for both parties to establish the trust relationship of the past.
At the Computex exhibition, Microsoft's vice president in charge of the Windows business demonstrated the new features of Windows 8.1 coming soon. Among them are the "Start" menu and multiple applications that have been determined to return. But an analyst at market research firm Ovum said that the new security and connectivity features of Windows 8.1 announced this week may be very attractive to corporate IT professionals. However, these functions cannot actually raise the interest of ordinary employees, and the response in the consumer market may not be too good.
This is the biggest challenge for PC companies to return to the Wintel alliance in order to warm up.
From completely disdainful to trying to lead the trend today, but in just four years, it is not so much that Intel's concept has changed. It is not until four years later that Intel has a say in the tablet market.
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