Conor Pierce: General Manager of Nokia Western Europe
At the beginning of the new year, we can use this opportunity to review the past 12 months that have completely changed our entire industry. For Nokia, this has always been an exciting time. We have brought consumers greater choices than ever before, and introduced new devices such as the Nokia Lumia800. These new products provide users with a brand new mobile experience.
The adoption of smart phones is expected to show explosive growth in the next 12 months. Consumers are looking for more choices - quality and cheap. Traditional high-end features will appear in mid- to low-end devices. This trend will bring a broader smartphone experience to UK customers for the first time, giving those who are still hesitant to purchase smartphones their confidence and desire to take this step. Innovation will continue to be the key to our industry’s success.
Innovation needs to be consumer-driven and based on a deep understanding of what mobile consumers want to achieve and what their interests, priorities and passions are. Hardware design needs to be avant-garde. In addition to the current mainstream black body products, we will also see many products with new styles and functions. This will help further device integration, eliminating the need for consumers to carry a camera, music player and phone - just a smart phone with multiple functions.
Services and applications will continue to grow, and the potential for innovation is incredible—whether it is an existing big brand or a uniquely new company. New tools and services will provide entertainment and information for people's work and life, and make it simple.
Whether it is location-based, business or cloud-based services, new tools for providing more and more relevant content in more accessible formats will come out one after another. We are now at the tipping point – the smart phone market is truly open, and 2012 will be the first year for consumers to enjoy their smartphone experience for the first time. This is a good time not to miss.
At the beginning of the new year, we can use this opportunity to review the past 12 months that have completely changed our entire industry. For Nokia, this has always been an exciting time. We have brought consumers greater choices than ever before, and introduced new devices such as the Nokia Lumia800. These new products provide users with a brand new mobile experience.
The adoption of smart phones is expected to show explosive growth in the next 12 months. Consumers are looking for more choices - quality and cheap. Traditional high-end features will appear in mid- to low-end devices. This trend will bring a broader smartphone experience to UK customers for the first time, giving those who are still hesitant to purchase smartphones their confidence and desire to take this step. Innovation will continue to be the key to our industry’s success.
Innovation needs to be consumer-driven and based on a deep understanding of what mobile consumers want to achieve and what their interests, priorities and passions are. Hardware design needs to be avant-garde. In addition to the current mainstream black body products, we will also see many products with new styles and functions. This will help further device integration, eliminating the need for consumers to carry a camera, music player and phone - just a smart phone with multiple functions.
Services and applications will continue to grow, and the potential for innovation is incredible—whether it is an existing big brand or a uniquely new company. New tools and services will provide entertainment and information for people's work and life, and make it simple.
Whether it is location-based, business or cloud-based services, new tools for providing more and more relevant content in more accessible formats will come out one after another. We are now at the tipping point – the smart phone market is truly open, and 2012 will be the first year for consumers to enjoy their smartphone experience for the first time. This is a good time not to miss.
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