Recently, many e-commerce companies and companies have kicked off Double Eleven, and a carnival is sweeping across the country, and the color TV industry is no exception. However, in the past eleven period, there was no good news in the color TV market. According to data from Aowei Cloud Network, the cumulative retail volume of color TV sets during the promotion period was only 3.6 million units in three weeks, a year-on-year decrease of 8.4%, and the retail sales reached 12.1 billion yuan. , A year-on-year decrease of 22.1%, both hit a record low, where are the "hot" TV manufacturers...
The hero is late
For a long time, foreign brands have been widely liked by consumers for their excellent product quality. For example, Sharp, Philips, Samsung, Sony, etc., are all established traditional foreign companies and have long taken root in the hearts of users. Unfortunately, the feng shui turns, the former Sharp is now acquired by Foxconn, Sony, Philips, etc. are not as strong as before, and only Samsung still persists.
In addition, Panasonic, which was once dominating the home appliance industry, has lost its former glory. According to industry research data released by the China Business Industry Research Institute, in 2017, in the field of smart TV in China, only Sony and Sharp were the top ten Japanese black TV brands in sales. As for Panasonic, not only did it fall out of the top ten list, Even its market share did not appear in the top 17 list, as if it was completely out of the tragedy.
What's even more regrettable is that Panasonic still has quality problems one after another. According to the information on the official website of the General Administration of Quality Supervision, Inspection and Quarantine, Panasonic Electric (China) Co., Ltd. will recall about 15,000 TV sets of two models in China. It is reported that when the TVs within the scope of this recall are installed on a desktop, the resin material of the base is deformed due to the weight of the TV itself. Frequent rotation in this state will cause damage to the resin material and loose screws. If you continue to rotate, the screws may fall off, which may cause the TV to fall over, posing a safety hazard.
As early as the end of January 2018, Matsushita Electric also recalled the problematic parts of about 970,000 cooking machines in 12 models with potential safety hazards in Japan. In addition, several models of rice cooker products sold by Panasonic in China in 2017 were substandard.
Obviously, this brand with a century-old history has not continued its past glory when faced with strong global competitiveness. It is unavoidable that it has fallen behind, which is sighing. But Panasonic does not seem to be discouraged because of this. Wu Liang, general manager of Panasonic Home Appliances (China) Co., Ltd., stated that Panasonic will work hard to regain the market share it has lost in the past. By 2022, the sales of Panasonic's home appliances business will reach 20 billion yuan. On the basis of 2017, it has doubled growth.
The hero can't hide his twilight. In the future, let's see if Panasonic can reinvigorate it?
Fenghua Zhengmao
In the TV industry, if it is described as "Fenghua Zhengmao", non-Internet TV is none other than Internet TV, and Xiaomi TV must be mentioned in the Internet TV brand. As the earliest brand of Internet TV, Xiaomi can be called a successful model.
On August 22, Xiaomi's first financial report since its listing showed that Xiaomi smart TVs became China's No. 1 brand in the second quarter of 2018. In February 2018, Xiaomi launched a smart TV in India and quickly gained a significant market share.
Not only that, IDC recently released a report on the Indian smart home market for the second quarter of 2018. The report pointed out that Xiaomi made its debut in the Indian smart TV market in the first quarter of this year, and its shipments tripled in the second quarter, becoming the number one brand of smart TV in India. It is reported that in the past six months, the cumulative shipments of Xiaomi TV in India have exceeded 500,000 units.
The earliest LeTV and Xiaomi have tasted the sweetness, which led to many companies joining the Internet TV industry one after another, which was once very popular. Microwhale, Storm, 17TV, etc. have all become famous for a time. Later, Hisense, TCL, Skyworth, and Konka all launched their own Internet TV brands VIDAA, Thunderbird, Coocaa, and KKTV. But how many really survived?
The semi-annual report released by the storm in July showed that the storm had an estimated loss of 90 million in the first half of the year. Regarding losses, Baofeng Group believes that the problem lies in the rapid expansion of the Internet TV business, in order to increase users to further seize the Internet TV market share, and to ensure that the storm can complete business targets. As a result, the promotion efforts have been greatly increased, and this has led to a sharp increase in the cost of publicity. In addition, Internet video advertising business declined.
It's not that the storm itself is dying. At present, 17TV has no sound, Micro Whale has become low-key, Coocaa and Skyworth have reintegrated, VIDAA has not released new products, and other things such as Thunderbird and KKTV have not had a good life.
There is no doubt that the wind has passed, and the voice of bad-mouthing seems to have never disappeared in the Internet TV industry, but the success of Xiaomi still proves that Internet TV is full of stamina.
The treasure is not old
Unlike foreign brands and Internet brands, China's TV industry has always been dominated by established home appliance manufacturers such as Changhong, Konka, and TCL. With the continuous advancement of technology, international development is unstoppable.
Among the companies that have announced their performance forecasts for the first three quarters of this year, the performance of leading companies is expected to grow. Among them, Skyworth Digital is expected to make a profit of 210 million to 250 million yuan in the first three quarters of this year, a year-on-year increase of 329.32% to 411.10%. The performance forecast for the first three quarters of Shenzhen Konka A shows that the company has a pre-profit of 400 million yuan to 450 million yuan, an increase of 2.1 times to 2.5 times year-on-year.
As a leader in China's color TV industry, Konka released a blueprint for 100 billion yuan and a multi-industry collaborative expansion plan this year, hoping to further build a more complete ecology in the smart TV era and tap more potential value of smart TVs. "AI + Super Display" is the technical direction of Konka TV's long-term layout.
China's TV industry has gone through the era of network TV and smart TV, and ushered in the era of AI (artificial intelligence) TV. Konka has always adopted an open and cooperative mentality, not limited to a single technology direction, but fully followed up on display technology directions such as OLED, quantum dots, lasers, and MicroLED, adopting appropriate technologies and rapidly updating and iterating. Through internal R&D, external technical cooperation and technological mergers and acquisitions, we will bring diversified products to consumers. At the same time, AI technologies such as natural language interaction, computer vision, and deep learning are deeply integrated with TV products to make TVs smarter.
As for Skyworth, with an absolute advantage of 46% of domestic sales, it has seized the first place in the domestic OLED market, and its status as the "No. 1 OLED brand in China" is none other than her. At AWE in March, Skyworth brought Crystal Sound OLED TVs with internationally leading screen sound field drive technology, Skyworth Wallpaper TVs with a thickness comparable to wallpaper, and China’s first full-color flexible AMOLED display and other black technologies; released in Guangzhou at the end of July At the meeting, Skyworth also released three new MAX TV series OLED TV products-S9A, S8A and W80, three original black technologies-Chameleon AI independent image quality chip, three-dimensional panoramic sound and full-time AI technology set off a black power Technological revolution. Skyworth's OLED TV, which has three black technologies with superb picture quality, on-site sound effects, and full-time AI, has subsequently become the best choice for international high-end TVs.
In terms of intelligence, Changhong is second to none. The most typical case is the new generation of CHiQ artificial intelligence TV Q5T series that Changhong unveiled this time. Q5T emphasizes emotional interaction. Through TTS emotional voice interaction technology, it achieves realism, personalization, emotionalization, and sceneization, eliminating the unnatural and cold feeling of machine broadcasts, and making artificial intelligence TV more "humane" Users create a "feeling pleasure" experience.
The powerful combination of Changhong Semantics and Tencent Dingdang AI Assistant gives Q5T stronger semantic algorithm capabilities. Q5T's semantic understanding has tens of millions of corpus annotations, massive knowledge graphs, deep integration of speech recognition to improve the error correction ability of semantic understanding, and personalized semantics can be established on the basis of perfect user portraits.
It has to be said that in the current color TV market, the domestically established old-brand companies are not old or even have better blades. Whether they are competing with foreign brands or compared with Internet TV, these brands are on the list with strength and are setting off Chinese manufacturing to go international. The big storms of transformation.
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