Ma Yun: Don't be a hero

Alibaba, sesame opens! The world is simple and wonderful, but the door to wealth is not something that everyone can arbitrarily call. When the treasure is revealed, Ma Yun, who is "slim and beautiful," believes that the door to wealth he opened with his own whispers is not a fairy tale world, but a real version. In August 2005, Alibaba merged Yahoo's assets in China. This is the largest merger in China's Internet history. Ma Yun has a great time. "The acquisition of Yahoo is an accident," Ma Yun said frankly. "On May 1 last year, I talked with Yang Zhiyuan about cooperation and said that I want to buy Yahoo China. I just said that I didn't expect them to agree." The complicated situation after the merger was completely beyond Ma Yun's expectation. "The pressure was particularly great during that time. I almost had a nightmare every night. I dreamed of climbing a mountain, climbing a ladder, crawling and crawling. Suddenly my hand did not catch the stone or the ladder broke. The man fell down.--Wake up, a cold sweat. At the end of 2004, Ma Yun was selected as the "CCTV China Economic Person of the Year". "At that time, I foreboded that the next two or three years would be very unsettled. Everyone is praised us: capable, smart, powerful... This is not normal." Ma Yun said that he is "just an ordinary person", "Reading When the homework was very bad, the college entrance examination was tested three times before it stumbled into the university and knew nothing about network technology. "After the acquisition of Yahoo, the situation is even more complicated. In this year, we have been under a lot of pressure and a lot of arrows." However, Ma Yun’s heart has returned to balance. In 2005, Alibaba still maintained a 100% growth rate, which made Ma Yun feel "very happy." He said with emotion, "Alibaba has grown a lot this year." On June 10th, the "Lucky Treasure" incident, which was raging, was announced by Taobao.com. "There is interference from competitors, and we have our own problems. The products themselves are not perfect enough, and customer communication is not enough. If you don't improve, you should take it back. Don't be a hero, be a brand." "We took a step back," Ma said. "This is the biggest progress in Alibaba's history. It can be retired as a big man." Dou Ma is not allowed to do the idea that Ma Yun does not have a "unification of the rivers and lakes." "In Jin Yong's novels, some masters are lonely. If you look for them, you can't understand them." Today's Ma Yun understands the pain of not having an opponent. "Without an opponent, there is no motivation for development. No. The source of innovation." Therefore, in the B2B market to cultivate opponents, the C2C market should focus on the opponent. Ma Yun believes that the forced exit of the "Lucky Treasures" has a lot to do with the secret operations of competitors. "They use this trick very well. This is the taste of competition." "Competition is a game, not a matter of life and death." When you develop yourself, you can take a photo on the shoulder of the other person and turn off the two acupuncture points, but you can't just stare at the opponent. In Ma Yun's view, the biggest value of competition is not to defeat the opponent, but to develop oneself. "Competitors are your sharpening stones, and the more you grind, the faster you get. Regardless of the "West Lake Theory Sword" or the "Web Business Conference", Ma Yun gave his competitors a tribute to the trophy. "Invincible in the heart, invincible in the world."


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