LED lighting industry can not afford to burst prices

Recently, I saw a message on the Internet. The state has stipulated that by October 1, 2012, the market would forbid the sale of incandescent lamps over 100W. When this news came out, manufacturers engaged in low-carbon lighting began applauding. For the entire low-carbon lighting market, this is indeed a good news. First of all, it can be explained that the country has already brought low-carbon lighting to the national level. With government support, the industry will develop smoothly; second, the white paper is prohibited. With the sale of lamps, the market will make room for it, so that the market for energy-saving lamps will be relatively expanded. Just a series of measures to support the country's green lighting LED lighting industry is not very good grasp, this time will be able to become a shawl into a butterfly?

Shenzhen LED business owners have owed money to run the road has become a fact, and such examples are not few. The competition in the market is fierce, and the LED lighting industry is playing the knock-off match. We will never know who is the next one. So, whether the entire LED lighting industry should remain quiet and really develop?

With LED lighting peers broke out, the recent LED lighting industry appears to be more serious than the price phenomenon, and even endanger the survival of many companies. Faced with such facts, the gods feel helpless. So what is the main reason for the LED lighting than the price phenomenon can be from two aspects:

LED lighting industry excess capacity

Just to understand, you know that people engaged in the LED lighting industry and the industry's products - like fish mixed. Some people joked that the LED lighting industry hidden eighteen classes martial arts: fried rice, shoes, pigs, clothes, etc., we all know that the LED lighting industry is quite promising, but they ignore whether they really have a future Therefore, the influx of bees swarms into the LED lighting industry, and the market supply has seen explosive growth in a short period of time. Can such a surge of strength, for a less mature industry, its market acceptance capacity and market support point where?

The protagonist of the current lighting market is still fluorescent. Fluorescent lamps have been deeply recognized by consumers for their excellent performance and market leadership of some big brands. LED is not known to ordinary people for the time being. In addition to better applications in commercial lighting, home lighting is still blank.

It is an indisputable fact that the technology of LED lighting is not yet mature. Although the group of LED lighting test data is impressive, it is not always satisfactory when used. Especially in the area of ​​home lighting, the houses in the cities are very crowded, with poor lighting and long lighting. Coupled with office workers lighting their lights during the day and returning home at night, there is no lighting that can withstand the irritating effects of LED lighting. , poor light perception. This to a large extent restricted the LED lamps into the people's home.

In addition, the price of LED lighting fixtures is relatively high. One LED lamp is several times the same type of fluorescence. GDP is rising, but wages and income have not risen. Instead, it has caused CPI to rise. In a state of intense life, no one thought of spending high prices for only LED lights to save energy and money. Not to mention the fact that the province is not saving money is just hearsay. Speaking of LED advantages: small size, low power consumption (energy consumption is 1/10 of incandescent light bulbs, 1/4 of energy-saving lamps), long life (up to more than 100,000 hours), non-toxic environmental protection. I do not know that "long life (up to more than 100,000 hours)" data from that side dare to say so surely?

Now we calculate the "reliability" of this data:

1) 100 000 hours / 1 day 24 hours use = 4166.666 days / 1 year 365 days = 11.41 years

2) 100 000 hours/1 day 12 hours use =8333.333 days/1 year 365 days=22.831 years

3) 100 000 hours / 1 day 10 hours use = 10 000 days / 1 year 365 days = 27.397 years

Through the above three sets of data and three sets of algorithms, what do you see? Then bold to the various LED industry people to ask, who would dare to say that a light bulb can be used to 11.415 years or 22.831 years or 27.397 years?

The above points are the main reason leading to LED excess capacity. With overcapacity, large stocks, and difficulties in liquidity of corporate funds, everyone was thinking about repatriating funds, so the market rang up a price war. It is useless to say anything now, only to wait until the LED industry can wash the market just to clean the market.

Homogeneity competition is quite serious

In addition, the homogenization of LED lighting is quite serious. R&D is even less, only plagiarism. The same product, no better brand as a after-sales support, to sell out than the price than what? This problem is the fatal key to the entire LED lighting industry. Many manufacturers have to admit, how many of your patents? If there is a corresponding strength in research and development, there are different products to enrich the market, each manufacturer has different selling points and cut off different customer groups, today's LED lighting The market will not want children to rob cakes to make people laugh. In addition, products that are updated from time to time will make products more in line with the "evolutionary theory," and excellent products tend to be balanced at high prices. However, some so-called associations or members of the LED industry, that is, people from several companies sit together and “talk, eat, drink, drink tea” to say something inconsequential, so that there will be an article reporting that the LED industry associations Or how to discuss the development of LED with the related members of a certain committee, and create a new pattern of LED.

In addition, although many traditional lighting manufacturers are involved in the LED lighting market, the LED lighting industry still lacks a leading brand to guide the market. And the country has no relevant regulations to make explicit provisions, so it led to a mess in the LED lighting market.

Than the price, who can afford to hurt

With price competition intensifying, where does the company's profits come from? That is the control of production costs. However, the cost control of many LED manufacturers has now entered a misunderstanding. They did not expect to strengthen production management and increase the yield rate, but instead stood on top of raw materials. Once raw materials are not strictly controlled, companies will only pick up their own feet. LED lighting is a new energy-saving green lighting products. Non-toxic environmental protection, environmental protection is the minimum.

1. Does the LED used to encapsulate the glue is non-toxic and environmentally friendly?

2. Does the LED used to change the color of LED phosphors are non-toxic and environmentally friendly?

3. If the LED can not be reused to the extent that it is scrapped, can the related material achieve non-toxic environmental protection?

LED products related to a unified quality-related specification inspection standards, to the "Quality Supervision Bureau" for the record, so that LED products in a more standardized follow-up is also a matter of urgency.

Product quality can not keep up, for companies doing brand is no different from castle in the air. However, the author is more worried that the state wants to eliminate the white light, then what to replace it? Anyway, the people can not afford to hurt!