Keshun Lighting Xiong Ni: Consolidating the LED industry foundation (Figure)

From the perspective of the performance and quality of China's current LED products, it is still at the middle and lower levels. The main reason is that our basic research and development efforts are insufficient. Many manufacturers are eager to process and sell LED products blindly and in light of the market demand situation. In order to correctly interpret this market trend, the reporter visited the company's lighting professional lighting factory, a new LED professional manufacturer.

Xiong, the person in charge of the Keshun Lighting Lighting Factory in Guzhen Town, Zhongshan City, Hunan Changde, a student of the University of Science and Technology, who is well-known in the field of science, has a good reputation and a good business. Xiong Ni had a very comfortable and comfortable job, but she has an entrepreneurial spirit and enterprising spirit in her heart. She has never stopped working hard. Xiong Ni gave up her experience in the superior work of state-owned enterprises and worked for a long time in foreign trade. By the time the economy or experience and social resources have accumulated to a certain extent, Xiong Ni started her business. In 2004, Xiong Ni and her husband opened the Keshun Lighting Factory in Zhongshan Guzhen, and began to work on the development and production of lighting products such as lanterns and crystal lamps.

Xiong Ni is very good at learning. Once she enters an industry, she is very focused and very passionate. At the same time, the Xiongni couple with high education has a strong ability to analyze and acquire information. In fact, before entering the LED market, when developing lanterns and crystal lamps, when paying attention to many companies doing LED products, Xiong Ni realized that in the environment of energy conservation and environmental protection, many areas in the future will fully enter the development of LED. application. Therefore, with the launch of the Seven Color Gallery brand this year, Keshun officially entered the LED market and focused on the long-term development of the company.

It is understood that at present, several major raw materials in the LED product industry chain are still dependent on imports. Therefore, investment and research and development in this area need to be strengthened. Only in this way can localization be realized as soon as possible. For example, phosphors for white LED packaging require improved excitation efficiency, improved stability and resistance to light decay, and the development of multi-color phosphors. In fact, the gap between domestic LED manufacturing equipment and test equipment and foreign countries is still relatively large. Mainly for epitaxial equipment and some pre-process chip manufacturing equipment and post-process automatic packaging equipment and automatic test equipment, eager for domestic relevant departments and enterprises to strengthen investment, accelerate research and development, as early as possible for the LED industry, to form a complete LED industry chain.

In fact, expanding the market is the biggest driving force for the development of the LED industry and should be given high priority. From the current domestic LED market analysis, there are still many problems, mainly in the following: due to the lack of uniform testing standards and reliability assessment indicators, LED products often appear in the market to be inferior and price chaotic, which will produce LED products. The sense of distrust should be highly valued.

In production, Xiong Ni is paying attention to product quality and keeping improving. Xiong Ni said: "At present, Keshun is still very small. If you really want to gain living space, product quality is the primary concern. Otherwise, it will mean that you have laid a road to your own development." This is enough to see that Xiangmeizi is right. The relentless pursuit of product quality. Therefore, although Keshun is still not very big at present, under the intensive cultivation of the Xiongni couple, Keshun’s market cake is getting bigger and bigger. Of course, this is inseparable from the study of the beautiful Xiong Ni while working as a factory. When there is time, Xiong Ni learns advanced experience and technology through books, newspapers, magazines, television and other ways, learns from excellent peers, and constantly tries to absorb, absorb and innovate on the basis of learning.

When asked about the current LED market, what kind of development path will Keshun take? Xiong Ni said: "There is nothing wrong with doing things. As long as you are careful and meticulous, you will be able to do things well. The development idea of ​​Keshun will be to do a good job first and consolidate the market. For product design innovation and brand products that are independently researched and developed, such a road is still a long way from Keshun, who has just stepped into the LED industry, and is working hard."

Xiong Ni said that the LED market is full of temptations, but Keshun is now starting from the most basic products, not asking for more, not asking for big, just looking for one step at a time, making full use of the resources of the head, the existing business Do a good job and be an exporter.



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