Looking at the lighting market in recent years, the competition of home lighting fixtures is mainly focused on the effects, modeling, application of new technologies and technologies, and the transformation of materials. Home lighting marketing strategy has long been no longer limited to just lighting. The lighting market's consumer demand also showed nine major changes according to the above aspects.
Multifunctional
Such as with radio lights, with music box lamp, there is also a bedside lamp doubles as a photosensitive phone automatic control lights, when the night to answer the phone, the light can automatically light up after the call is overtime delay about 50 seconds and then automatically extinguished. During the day, the lights will not light up when you make a call. This kind of lamp with multiple functions is very consistent with the current consumer fashion.
Energy saving
Energy-saving lamps are very popular with consumers. Such as longevity energy-saving lamps using 3LED core, according to the need to select the brightness. At the same time, the widespread adoption of new types of energy-saving light bulbs has become the technological mainstream of lighting products.
Environmental protection
Environmental protection is a new topic in the production technology of lamps and lanterns, showing people's attention to the living environment of the living room. People concerned believe that this is the main direction of future home lighting. The deodorizing and mosquito repellent lamp produced by Beijing No. 1 Company adopts the technology of natural bio-enzyme decomposing malodorous odor, which can not only keep the air in the interior and bathroom kitchen fresh, but also combined with the artistic model full of fun and become the new favorite of lamps and households. .
Functional breakdown
People are no longer just satisfied with the lighting function of the luminaires, and luminaires that are suitable for various usage requirements have emerged. Student lights, writing lights, emergency lights, fluorescent lights, glow lights, dinner lights, floor lamps of different heights and other new products.
Luxury modeling
The decorative lamps of high-end office buildings, luxury hotels, restaurants and other public facilities have become increasingly luxurious and upscale. Magnificent high-end chandelier, crystal-clear crystal lamp, elegant white lotus lamp, cold headlights, mirror lights, to add some fun to people's lives.
Nowadays, the competition in the lighting market has become increasingly fierce, and the competition mode is no longer unique. In the field of diversified competition, products need continuous improvement and innovation to meet the diverse needs of consumers. Only by constantly changing and innovating, of course, we must also Grasping the core point of quality, this will steadily advance in the fiercely competitive market.
Respect for nature
To cater for the psychology of returning to nature and advocating nature, according to the survey, 30% of the lighting uses a naturalized design, such as plum wall lamps, fish tail lamps, peach lights, horses and other small animal modeling lamps, using a variety of Wooden art sculptures are no less than real crafts. Lampshades are widely used in the selection of paper, wood, yarn quality, carved outside the moon, fairy descending into other patterns, artistic and practical combination.
colorful
Today, the lighting market is synchronised with a rich variety of life. There are many colorful coats, such as Maple Leaf Red, Natural Blue, Coral Yellow, Aquatic Green and so on. The colors are elegant and warm.
Use in combination
Combining lighting fixtures with daily necessities is also a daily fashion, such as ceiling fan light, round mirror light, flashlight yellow light and so on.
High technology
As electronic technology is widely used in the manufacture of lamps and lanterns, it is adaptable to different voltages, and there are many third-generation lighting fixtures that can adjust the brightness. There are no strobe lights, three wavelengths of tunable chromatographic lamps, and radiating far-infrared red lights that have the ability to protect eyesight and are also on the market.
Birthday Candle Co., Ltd. , http://www.sjzcandle.com