Huizhou: led by NVC, the rise of Sidon Lighting, the commercial lighting brand base has been formed.
South China Sea: Jiamei Lighting awakens, Leike smashes out, commercial lighting regional brands are ready to come out. Huizhou and Nanhai, who will become the future of the incubator commercial lighting brand?
Huizhou side views Huizhou and Nanhai commercial development industry have different Qiansong NVC president Wu Changjiang
At present, Huizhou has more than 2,000 lighting appliances and related supporting enterprises. There are more than 300 large-scale enterprises with a total output value of nearly 20 billion yuan. For example, the first-line brands include TCL Lighting, NVC Lighting, etc. Well-known brands and foreign-funded enterprises include Qisheng, Qianli and Daxin. At the same time, a large number of new brands and related supporting enterprises are thriving, such as IDV International Electric and Modern Lighting. In addition, there are also Taiwanese lighting and lighting companies that have been pouring into Huizhou for many years. Most of these Taiwan-funded enterprises are OEM-based, bringing new breakthroughs in technology and management concepts to Huizhou. From these data, Huizhou commercial photo industry group and entrepreneurial consciousness are all outward-oriented development, not only occupying the domestic market, but also actively expanding the development of foreign markets and highlighting brand awareness.
At present, Dafoshan Shangzhao's products have a market share of more than 60% in the domestic market, and gather well-known enterprises such as Osram, Foshan Lighting, Jiamei, Xuelaite, Huaqiang and Benbang. Among them, the output of the spotlights in the South China Sea accounts for more than 70% of the total national spotlights, and it has great advantages in raw materials, processing and matching. From the development scale and development path of Nanhai Commercial Photo, they pay more attention to product research and development, and strive to create high-quality products. They are brave in the domestic market, but they are weak in brand marketing.
In terms of the two regions of Huizhou Shangzhao and Nanhai Shangzhao, Huizhou Shangzhao pays more attention to the communication and communication between entrepreneurs. The strong support of the government and the guiding extension of the brand concept make Huizhou Shangzhao a comprehensive type. Industrial cluster development; while Nanhai Commercial Photo, government support, information exchange and horizontal integration are relatively lacking, brand awareness is relatively weak, but the potential of Nanhai Commercial Photo in product manufacturing, individual brand development, etc. is huge, once the outbreak must be Quite amazing.
In short, the lighting industry in Huizhou and Nanhai has to focus on each other and compete with each other to supplement each other. More is the common development of demand, which together promotes the continuous development of the lighting industry in the Pearl River Delta.
Huizhou Commercial Photo is slightly better in resource integration. Hu Yonghong, general manager of Sidon Lighting
Huizhou currently has domestic first-line brands such as NVC, Sidon, TCL Lighting, etc. The Huicheng District Government of Huizhou City has applied to become the national lighting industry brand base. Huizhou City has focused on cultivating the lighting industry as its new growth point in the economy. In the experience, Huizhou City has been promoted by the rapid growth of star enterprises, which has been verified in many industries such as telephones, laser disc players, car audio, batteries, clothing and footwear, making Huizhou enterprises congenital. Advantages, at the same time, the head of Huizhou lighting enterprises has a characteristic that they were not originally made to be lighting, but they basically have relevant work experience of large enterprises, which makes Huizhou enterprises "set their minds, set up their teams, and do business". The context is quite clear. The geographical advantages of Huizhou and the characteristics of its export-oriented economy also make Huizhou lighting enterprises have higher starting points, wider horizons and closer international contacts. From the perspective of industry, Huizhou's enterprises are more More is the integrator of resources.
Many enterprises in Nanhai are also very concentrated. Relying on the supporting advantages of Nanhai itself in hardware and die-casting, Nanhai enterprises have a good foundation in lighting and spotlights, but the overall scale of the lighting industry is small, which has not caused the local government. The importance of clusters formed by enterprises spontaneously is mainly reflected in product manufacturing. The main weapons for enterprises to participate in industry competition are also limited to product supply. At the same time, most of the leading companies in the South China Sea have evolved from dealers. The main market for the market is limited to the domestic market. In a sense, the South China Sea enterprises are more resource providers.
This kind of geographical difference that has been formed for a long time makes Huizhou and the South China Sea have their own strengths and have their own characteristics. For enterprises, they must fully understand their own advantages, take their own strengths, and give full play to the two enterprises. Competition and cooperation will be more conducive to the development of the industry!
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