The customized model of Love Mango and Hunan Satellite TV host Du Haitao's “Building TV†has gradually begun, and the pattern of Internet TV has also changed.
Let's watch the financial crisis trigger a chain reaction
The music crisis that broke out this year began to spread to the entire Internet industry.
The large-scale enterprise LeTV involved in Internet TV has caused a series of problems due to shortage of funds, resulting in LeTV no longer buying exclusive content and distributing self-produced programs. As a result, LeTV no longer has its own characteristics and has a greater impact on users. The lack of LeTV video content has led to the loss of users.
At the same time, due to financial difficulties, LeTV did not engage in a high-level subsidy policy this year, did not do large-scale marketing, and the attractiveness of user purchases naturally declined. The funds led to a series of problems, no goods can be sold, no marketing, no ability to subsidize users, no good content can be seen, suppliers wait and see, channels of business against the water, domino chain reaction caused LeTV's extremely embarrassing situation.
The storm that has a similar development path with LeTV has not been successful in the development of Internet TV. From LeTV to storms, to the entire industry, Internet TV has experienced an industry-wide crisis of trust. The industry generally believes that this year's domestic Internet brand TV has reached a period of shuffling.
New changes in Internet TV
This increase in the Internet TV market is a deeper change in the pattern. It is worthy of recognition that Internet brand television is moving out of the subsidy era. With the gradual exit of LeTV, and with the gradual maturity of Internet TV companies, the drawbacks of subsidies have eased.
Internet TV has become a trend in the industry. Traditional home appliance companies are now moving closer to the Internet. Internet brands stirred up the market in the past few years, so that the entire television industry is accelerating the revolution. Today, the so-called traditional home appliance brands and Internet brands, the two camps gradually gradually sailed to the same track.
Undoubtedly, the next big players will be technical innovation and operational capabilities. In terms of hardware innovation, traditional home appliances will have some advantages, but in terms of innovative technologies (such as artificial intelligence, content customization) and model innovation capabilities, it is clear that Internet companies and some cutting-edge brands like Love Mango TV have an advantage .
According to reports, the custom model of “Manufacturing TV†by Ai Mango and Hunan Satellite TV host Du Haitao is an innovation in the industry. The birth of the first mass-produced Internet Quantum Dot TV is an industry-wide product.
As everyone knows, as a traffic portal, Mango TV not only possesses a large amount of high-quality single broadcast resources and industry-leading content production genes, but also possesses “internet TV content service licenses†and “Internet TV integrated broadcast control licensesâ€. Products do not have the advantage. Collaboration with Mango TV to solve the pain points of users who cannot share both Internet content and hardware. Therefore, love mango TV can not be underestimated.
Depth Internetization, starting with deep customization
Recently, Love Mango TV has a good transcript: Love Mango Stardom Custom Quantum TV, jointly developed with Du Haitao, adopts true quantum dot technology, has 200+ free channels, and is capable of intelligent voice manipulation. Love Mango defines the main characteristics of this TV - "Du Haitao customized, the first production of Internet Quantum Dot TV", including appearance, performance and other aspects are completely produced through the user's detailed investigation and design.
It should be said that this love mango has opened up a brand-new development model through the fan economy. The celebrity, as the role of product manager, mobilizes users with resources and high quality content, and allows many fans to recognize and participate in Internet custom television. , fans share the model to achieve consumer upgrades and industrial upgrades.
It is reported that this time Du Haitao “made television†and listened to a variety of capricious demands made by Heimi. After comprehensive user comments, Du Haitao and Love Mango jointly launched a Star TV custom television. This TV, whether it is hardware, content or service, has reached the top level in the industry. Quantum dot technology is used in hardware, 4K, 65-inch large screens, etc. The latest blockbusters are equivalent to moving luxury cinema back home. In addition, the operating system of Xingmao TV is very intelligent and user-friendly. It has Du Haitao's customized MUI system. It customizes Du Haitao's personal image into the boot and mui interface, and can be voice-operated with one-click direct access. In terms of services, it is reflected in the rights and interests of members and the after-sales service. “Ultra-clear broadcast farewell advertisements are no longer waiting for film variety viewingâ€; in addition, its services can be repatriated for no reason except for 7 days. The biggest highlight is the 365-day change only. .
Comments:
In 2017, the era of reshuffling Internet TV has come. "Content is king" has also become the mainstream of Internet TV development. In recent years, Du Haitao has continuously crossed the boundaries of all walks of life. He has become a "Dong Dong." He decided to cross the border to make televisions. His demand for products is very high, bringing best services and genuine enjoyment to fans and users. Du Haitao really did an internet TV user market research. In order to really solve the pain points of users, he loved mangoes and put the hardware into the top position, and in order to create a better experience, the hardware and content were combined perfectly. The real star customization was young. People like the content, the top Internet TV, is the best feedback to the user.
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