Data: Japan's domestic sales of white electricity increased 16.8% in September

According to a report released by the Japan Electrical Manufacturers Association (JEMA) on November 8, the domestic sales of white goods in Japan increased by 16.8% year-on-year to 166.24 billion yen in September.

According to the report analysis, the domestic white goods market in Japan has maintained a high growth rate for four consecutive months due to continued hot weather in early September, air-conditioner sales, strong sales momentum for refrigerators, and continued stimulation of the environmental protection point subsidy system. It also said that it is expected that by the beginning of December, the number of home appliance environmental protection points will be halved. In November, the white goods market may still see a higher or even a record year-on-year growth.

In terms of products, sales of refrigerators increased by 24% year-on-year to reach 37.633 billion yen, especially for large-capacity substations with a higher rate of environmental subsidy (above 401 liters), a year-on-year increase of more than 30%. All capacity segments, including small-sized aircraft, have all showed an overall growth trend, breaking the previously unbalanced state of “increasing, decreasing, and increasing overall”. Hitachi, Toshiba, Panasonic, Sharp, etc. have become big winners in the refrigerator season.

The year-on-year increase in air-conditioning was 58.1%, reaching 39.421 billion yen. In particular, in early September, an unprecedented blowout occurred in the Japanese air-conditioning market, driving the year-on-year increase to hit a record high. Washing machines grew by 10.8% year-on-year to 20.74 billion yen. In addition, the growth of white goods such as rice cookers and microwave ovens is also relatively satisfactory.

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