"Alexa just made a new friend" Amazon Alexa and Microsoft Cortana activate each other

In order to promote the development of AI voice technology and block competitors such as Apple and Google, the two giants of Microsoft and Amazon chose to "hold a group."

On Wednesday, Microsoft and Amazon jointly announced that they have reached a consensus on AI voice assistant cooperation. Amazon CEO Bezos (Jeff Bezo) tweeted: "Alexa just made a new friend."

CNBC reported that through this cooperation, the voice assistants of both parties will be able to activate each other. Amazon Alexa users can access some unique features of Microsoft Cortana, such as accessing work calendars and reading work emails. Cortana users can use Alexa to shop on Amazon.com and control smart devices at home.

For this cooperation, Microsoft CEO Nadella Satya Nadella said at the press conference that day:

It is an important task for our users to use Cortana on any device anytime and anywhere. Bringing Cortana's knowledge, Office 365 integration, appointments, and reminders to Alexa is a big step toward this goal.

Bezos pointed out:

In the future, there will be many successful intelligent assistants, each with different data sets and different areas of expertise. Combining them, the advantages will complement each other and bring consumers a richer and more helpful experience. For Echo users, having easy access to Cortana is a good thing.

"Alexa just made a new friend" Amazon Alexa and Microsoft Cortana activate each other

Microsoft Cortana Voice Assistant

In May 2015, Microsoft released the application version of Cortana. Microsoft ’s goal is to enable users to interact intelligently with Cortana, not simply based on stored questions and answers, it will record the user ’s behavior and usage habits, use cloud computing, search engines and “unstructured data” analysis, read and "Learning" includes text files, emails, pictures, videos and other data in the mobile phone to understand the user's semantics and context.

Amazon's Alexa voice assistant was released in November 2014 and came out with Amazon's smart speaker Echo. In 2015, Amazon officially opened Alexa to third-party development groups, accelerating the expansion of functions. In February of this year, Amazon announced that Alexa has exceeded 10,000 features.

Currently, Microsoft Cortana has 145 million monthly active users, and Amazon Echo speakers equipped with Alexa are the rulers of the smart speaker market. After the two companies cooperate, both voice assistants become more powerful, which will effectively block Apple's Siri and Google Assistant.

However, the two sides still have "reservations" in this cooperation. American media BI sources said that if Cortana was called out on Echo Dot, but they wanted to borrow Amazon Prime account to play music, they had to switch back to Alexa. Microsoft understands the shopping habits of its users. Similarly, Microsoft also has data that it does not want Amazon to directly access.

"Alexa just made a new friend" Amazon Alexa and Microsoft Cortana activate each other

Amazon is equipped with Alexa's smart speaker Echo

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